We’re honored to characteristic Tensira at this time on All Types Of. Tensira is a retailer of linens and equipment handmade by expert artisans within the Republic of Guinea. All of Tensira’s merchandise are crafted utilizing licensed OEKO-TEX cotton. With a concentrate on sustainable manufacturing and a good work atmosphere, Tensira devotes each effort to preserving conventional methods and offering dignified work for girls in the neighborhood. We’re proud to hold the Liora and Weiss Napkins at Shoppe Amber Interiors.
With out additional ado, sit with Tensira…
a dialog with Tensira…
1
Let’s begin from the start! Inform us a bit of in regards to the journey that led you two to the place you at the moment are.
All of it started with a love story between myself, Tuulia Makinen Diallo, and Hamidou Diallo! We met in Finland throughout Hamidou’s research. Hamidou is of Guinean descent and I used to be born and raised in Finland. We quickly fell in love and moved to Paris collectively. After a few years, we labored collectively to start what’s now referred to as Tensira.
Tensira was based upon the robust connection we each should our respective nations of origin – Hamidou’s devotion to the familial custom of indigo dying and enterprise administration experience and my training in trend labored collectively to create one thing really lovely. With a imaginative and prescient of making modern, universally on-trend, and ethically produced crafts, Tensira is the dwelling encounter between conventional craft methods of Guinea and European design.
2
What evokes you? How have your passions and pursuits modified over the course of your profession?
My primary supply of inspiration are the shoppers we serve! As a creative director, I’m continuously envisioning how every consumer goes to show their product. Our purpose is to equip and inspire every consumer with the merchandise they should elevate their on a regular basis life and décor.
Sourcing cloth has all the time been vastly inspirational for me. Each cloth in our assortment holds a particular story. I need everybody to really feel the identical pleasure that I do when surrounded by lovely materials!
Moreover, we dwell in Paris. This metropolis, the artwork, the tradition, and the style are my everlasting inspirations when creating the collections.
3
What does your day-to-day entail to help your organization?
Lots of work! I spend my days primarily responding to emails, contacting the workshop in Guinea, checking in on the manufacturing, chatting with our great shoppers over the telephone, and connecting with our crew in Paris. Nonetheless, my favourite half is designing new merchandise, which represents not more than 10% of my working time. Because of the growing variety of unique collaborations with different manufacturers, we’re all the time busy! Total, managing an organization is generally administrative work.
4
Globalization and industrialized manufacturing, amongst different issues, have considerably impacted the world of artisan craft. How is your small business mannequin working to beat such challenges?
Once we created Tensira in 2009, our purpose was to advertise Guinean handcrafts and make an financial influence in Guinea by using as many artisans as attainable. We really feel proud to have achieved our targets! In 2022, we had been capable of enhance our manufacturing capability considerably because of some modernized know-how.
5
May you elaborate on Tensira’s dedication to sustainable, low-waste manufacturing?
We use solely pure or recycled fibers. Our indigo dye is 100% pure. We reuse all of our leftover materials in efforts to be much less wasteful. We’ve photo voltaic panels on the workshop. We provide dignified working circumstances to all the artisans, together with a good wage, a secure atmosphere, entry to well being care, and extra.
6
What’s the influence of your small business on the preservation of conventional methods and different cultural practices?
Hamidou’s mom was a renown indigo dyer in Guinea. It was apparent for us to create an organization that promotes this conventional craft. The entire tie dyes and indigo dyes are performed at Tensira village, which is positioned within the mountain area of Guinea.
7
The vast majority of Tensira’s tailoring and dyeing crew members are girls. We imagine that when girls are empowered, the entire world wins. How does this philosophy play an element within the work you do?
For us, empowering girls is one among our core values! They get to teach themselves, earn a dwelling wage, and help their households. It’s simply the way in which issues ought to be wherever you’re!
8
Why ought to individuals select handmade?
Once you select handmade, you’re preserving a standard method, serving to to offer an revenue to artisans and their households, and you’ve got entry to one-of-a-kind merchandise.
10
What’s subsequent for Tensira? How do you hope to see the influence of your work take kind?
We’re very bold! We’ve an especially gifted crew in Guinea and among the most great shoppers from all around the world. We need to develop, rent extra artisans in Guinea, create new merchandise, and proceed giving momentum to such significant influence.
Fast Hearth with Tensira…
1
What’s your favourite place to go to to spark inspiration?
Musée d’Orsay
2
Colour or neutrals?
Onerous to say! It is determined by the temper. Proper now, I’m within the neutrals temper. Our new assortment is named Lodge French Riviera. We took inspiration from lovely supplies, resembling marble and mahogany. The gathering performs with a sandy palette, mixing beige and brown tie dye.
3
Patterns or solids?
Stripes, stripes, stripes! It’s truly Gabrielle Chanel that impressed me to create Tensira. Stripes by no means exit of trend; they’re so timeless and common.
4
Favourite house in your house?
Our lounge! It includes a tremendous gentle couch with a stack of Tensira mattress toppers.
5
Present favourite Tensira product?
Our brown tie dye! I’m obsessed. It’s the most lovely brown I’ve ever seen!
Supply: All Types Of
