Sure photos have the facility to nestle in our minds and ripen right into a imaginative and prescient when the time is true. Fifteen years in the past, Aminata Sambe noticed such a picture in a lodge group publication that confirmed a brutalist construction surrounded by rustic cabins on the northern tip of Gotland, Sweden’s largest island. The Fabriken Furillen lodge stood dealing with the Baltic Sea inside a stark panorama full of Scots pine. ‘It seemed so peaceable, like that one place the place there’s nothing to do,’ says Sambe, who was then a mission supervisor at Villa Eugénie, a inventive company based by Etienne Russo in Brussels in 1997. Sambe started working there in 2000, along with Nadia Saksou, a former colleague from a earlier job at an promoting company.
Furu founders Aminata Sambe and Nadia Saksou, photographed in January 2025 on the Glenn Sestig-designed Townhouse Pringiers in Brussels
(Picture credit score: Cédrine Scheidig)
Inventive mission managers Furu: the beginnings
‘After we began at Villa Eugénie, there have been perhaps 5 folks. We had been doing every thing,’ says Sambe of the early life throughout which the duo developed into the multi-hyphenate creatives they’re at present. For 20 years and counting, they’ve project-managed style exhibits, arrange occasions and devised pop-up shops for style manufacturers corresponding to Chanel, Hermès, Lemaire and Dries Van Noten, supervising 83 style exhibits for the Belgian designer, who offered his closing assortment final yr.
Furu has project-managed two new homes situated in a nature reserve subsequent to the Fabriken Furillen lodge, on the Swedish island of Gotland. The constructions are largely comprised of pure supplies, corresponding to timber, and are constructed utilizing sustainable ideas
(Picture credit score: Magnus Klackenstam)
‘It’s like being a chef d’orchestre,’ says Sambe of the sensation she will get when pulling collectively the various components of a inventive mission. ‘From discovering the placement to sourcing the supplies and gathering the staff, what I actually love is the joy and problem of it.’
Saksou provides: ‘I wish to be a hyperlink between folks. You’re by no means bored and all the time uncover new issues.’
(Picture credit score: Magnus Klackenstam)
Through the years, each girls have cemented a stable status in a fast-paced business. However additionally they developed a craving for calm and quiet. To get away, Saksou retains an enthralling previous home in La Drôme, France. And in 2018, Sambe started in search of a vacation spot removed from the style crowd, too. ‘I wished to go on vacation alone, to a spot the place I’d stay on their lonesome,’ she says – and so she sought out the putting Gotland retreat, which had all the time caught along with her.
(Picture credit score: Magnus Klackenstam)
‘It’s magical,’ says Sambe. ‘Whenever you arrive, one thing occurs that you would be able to’t actually clarify. It fills you with vitality.’ The lodge’s proprietor Johan Hellström provided her a plot adjoining to Fabriken Furillen that may very well be subdivided. ‘I simply couldn’t resist,’ she says. In 2020, when the pandemic shut down the occasion sector, Sambe and Saksou determined to ‘be part of forces and reinvent ourselves’, so that they arrange mission administration studio Furu, naming it after the Swedish phrase for ‘pine tree’. Says Sambe of the tree, ‘It grows on rocky soil but can turn into enormous and robust.’
Provides Saksou, ‘In Japanese, the phrase means “to fall from above” within the context of rain or snow. We preferred the symbolism. It represents our capability to develop, regardless of the circumstance.’
(Picture credit score: Magnus Klackenstam)
Their subsequent section of progress is taking form on two of the Gotland plots, the place Furu has accomplished a summer season dwelling for a household and a home for Sambe, who spends about half the yr there. ‘For each the consumer and my home, Furu ready the temper board. Then we briefed the architect, Andreas Lyckefors, and Studio Volca, which designed the interiors,’ says Sambe. ‘In my home, every time you go up a flight of stairs, you view a special cardinal level. The consumer’s home is a household dwelling, so it’s extra about them receiving friends, it’s extra inward-looking.’
(Picture credit score: Magnus Klackenstam)
The homes are subsequent to one another in the course of a pure reserve – ‘near solitude, however with a neighbour’, remarks Lyckefors. ‘We wished to protect the privateness, and tried to resolve that by creating small courtyards with deep sightlines to the panorama.’
The courtyards include gardens designed by Anna Lundell, founding father of native floral artist studio Kullshagebruk, and each constructions are made largely of pure supplies: they’ve pine façades, hemp insulation and made-to-measure wood furnishings. In Sambe’s home, a settee by Josef Pentenrieder for Hans Kaufeld and a classic desk lamp by Louis Kalff for Philips stand out.
(Picture credit score: Magnus Klackenstam)
The 2 co-founders are not any strangers to constructing units or overseeing retailer renovations, however the Gotland houses present proof of a need to maneuver from the ephemeral in direction of the extra everlasting.
For Lemaire’s S/S 2025 ready-to-wear present, they put in a set on the model’s Place des Vosges HQ by which fashions walked a raised round runway that led into the constructing’s courtyard as if heading out to Paris’ cityscape. ‘It’s the other of a set as momentary as a result of [the brand] need to construct on that construction in coming seasons,’ says Sambe. ‘They wished folks to really feel at dwelling as in the event that they had been friends at their places of work, but additionally with a watch on sustainability.’ Furu reused your complete set for Lemaire’s A/W present (throughout Paris Trend Week Males’s A/W 2025). ‘We threw nothing away,’ she says.
Sambe and Saksou are presently engaged on an condo renovation in Stockholm, in addition to supporting provider and consumer relationships for the development of a Glenn Sestig-designed dwelling in Antwerp. It’s all within the spirit of being that hyperlink between folks, but additionally between folks and their setting. ‘I feel, for human beings, it’s essential to narrate to one thing larger and maintain dreaming,’ says Saksou. And these inventive gestures will climate no matter falls from the skies.
(Picture credit score: Magnus Klackenstam)
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