Get a primary look inside Ikea’s new Oxford Avenue residence

Even the unobservant will not have missed the brilliant blue Ikea Frakta bag which has taken over Oxford Avenue for the previous yr. Now, the day has lastly arrived that Ikea is about to open its doorways to the general public (1 Could) , giving Londoners and past, entry to the beloved Swedish furnishings model proper within the coronary heart of the town.

A primary look inside the brand new Ikea Oxford Avenue

The brand new retailer is positioned in 214 Oxford Avenue; a three-floor, Grade II listed constructing that was for years, residence to the UK’s largest TopShop. The brand new Ikea is curated with metropolis dwelling in thoughts, that includes a wide variety of smaller furnishings and residential equipment which might simply be taken residence on the tube. The shop will showcase 6000 objects, with 3500 accessible to be taken residence instantly. For bigger furnishings, order it to be delivered to your door.

The Swedish furnishings large has additionally requested actual Londoners to be concerned of their ‘Curated Edits’ programme, with individuals creating collections of their favorite Ikea objects, their tales displayed on digital screens all through the shop. Have you learnt a flatpack gem while you see it? The individuals within the ‘Curated Edits’ programme might be re-selected a number of instances a yr.

Inside, Ikea stays in tune with its international design codes, with massive showrooms, and staged areas. Nevertheless, within the Oxford Avenue outpost ‘rooms’ are impressed by native and concrete dwelling conditions, working with Londoners to create sensible dwelling areas. These embrace bedrooms and multifunctional dwelling rooms to working from residence set-ups. Browse collections from the brand new Stockholm assortment to classic staples such because the Nytillverkad assortment.

An Ikea journey wouldn’t be full with out a style of the model’s iconic meatballs. The Oxford retailer has its personal 130-seater ‘Swedish Deli’ with dishes together with scorching canine and 12 piece meatballs. The brand new Ikea additionally welcomes in a dwell studio with broadcasting capabilities which can host array of interactive experiences and occasions. An immersive artwork house permits guests to attract an object and watch it come to life on a digital display screen – a good way to maintain the shop’s tiniest guests entertained.

‘Tomorrow, we are going to have a good time our new residence on Oxford Avenue, a milestone in our journey to turning into extra accessible,’ shared Peter Jelkeby, CEO and chief sustainability officer Ikea UK. ‘Will probably be an Ikea many know and love, with some new options unique to this iconic metropolis centre retailer. Created in collaboration with actual voices and with Londoners in thoughts, opening our doorways is a landmark second following a meticulous renovation and we’re actually excited to share it.’

The brand new Ikea is positioned at 214 Oxford Avenue, and opens on 1 Could 2025