5 watches to get enthusiastic about from Geneva Watch Days 2025

by Editorial Team
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Launched in 2020 on the top of the pandemic, Geneva Watch Days (4-7 September) was the brainchild of Bulgari’s Jean-Christophe Babin, with early backing from Breitling, Bulgari and independents like MB&F. Conceived as an agile, open-air response to the dying behemoth Baselworld, it remodeled the town right into a stage, scattering launches throughout inns, boutiques and galleries. What started as a necessity has set the tone for a decentralised, collaborative, and refreshingly open occasion.

Now in its fifth yr, the roster has swelled to incorporate each heavyweight maisons and area of interest indies, in addition to the founding independents. This yr, newcomers like TAG Heuer and Bremont share the highlight with acclaimed independents resembling H. Moser & Cie, Ulysse Nardin and Czapek. The result’s a singular alchemy of worldwide giants, avant-garde independents and enthusiastic collectors.

From basic to avant-garde: 5 highlights from Geneva Watch Days

Zenith x USM Chronomaster Revival

Zenith x USM Chronomaster Revival

(Picture credit score: Courtesy of name)

Zenith has collaborated with modular furnishings model USM on the Zenith x USM Chronomaster Revival. The corporate launched its distinctive Haller system, utilizing a ball-joint connector, in 1965, the identical yr because the El Primero motion was unveiled. It’s a shared historical past acknowledged in retro particulars together with the nice and cozy yellow dial and a powerful, graphic silhouette.

Supply: Wallpaper

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