Meet Barbara Stauffacher Solomon: the designer who introduced Helvetica to the US

by Editorial Team
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For many years, the visible language of Barbara Stauffacher Solomon (1928–2024) has formed how we transfer by way of buildings, learn house, and perceive place – usually with out realising it. Her monumental letters painted instantly onto partitions, daring symbols embedded in structure, and radical use of color helped outline a brand new relationship between graphics and house.

Working on the intersection of artwork, structure and design, Stauffacher Solomon pioneered what got here to be often known as supergraphics: a mind-set about house as one thing to be learn as a lot as it’s seen. As an exhibition of her work opens at Anthony Meier in California (on view till 27 February 2026), Wallpaper* seems again at her outstanding work.

Barbara Stauffacher Solomon formation: Swiss modernism

(Picture credit score: Images: Chris Grunder. Courtesy the Artist)

Born on 5 December, 1928, in San Francisco, Barbara ‘Bobbie’ Stauffacher Solomon educated first as a ballet dancer earlier than incomes a scholarship to check portray and sculpture at San Francisco Artwork Institute. At 20, she married experimental filmmaker Frank Stauffacher, who died out of the blue from a mind tumour six years later. Left with no cash and a younger daughter to help, she travelled together with her mom and three-year-old daughter to Basel in 1956 to coach as a graphic designer below the tutelage of Swiss graphic designer Armin Hofmann. Right here, the one American pupil, she was launched to the rules of Swiss modernism: readability, discount and the disciplined use of typography.

Barbara Stauffacher-Solomon, her daughter Chloe, artist Luchita Hurtado and son Matt Mullican, March 1960, St Moritz

Barbara Stauffacher Solomon, her daughter Chloe, artist Luchita Hurtado and son Matt Mullican, March 1960, St Moritz

(Picture credit score: Courtesy the Artist & von Bartha)

On returning to California and opening her studio in 1962, she utilized this strategy to a really completely different visible panorama. At a time when San Francisco remained dominated by conventional lettering and ornamental graphics, Stauffacher Solomon launched a daring new typographic language – together with using Helvetica – that prioritised perform, legibility, construction and reality. Slightly than reproducing Swiss modernism, she tailored its logic to architectural house, laying the groundwork for the work that might comply with.

The Sea Ranch

Supergraphics on the walls of the men’s locker room of the 1966 Moonraker Athletic Center at the Sea Ranch

Barbara Stauffacher Solomon’s supergraphics within the males’s locker room of the 1966 Moonraker Athletic Heart on the Sea Ranch

(Picture credit score: Leslie Williamson)

Within the US, Barbara Stauffacher Solomon met panorama architect Lawrence Halprin, who supplied her an workplace and entrusted her with all of his graphic work. Via that relationship got here her first main fee: the signage and environmental graphics for The Sea Ranch, the novel Northern California growth realised in 1964 by a collective of younger architects and designers together with Halprin.

When the challenge ran over price range, she was requested to plan a low-cost signage system. Her answer was swift and direct: outsized letters and symbols painted straight onto partitions and buildings in pink, ultramarine blue, black and white.

Sea Ranch brochure

Sea Ranch brochure designed by Solomon in 1965 for which she additionally designed the distinctive ram’s head/waves brand

(Picture credit score: © Barbara Stauffacher Solomon, Assortment SFMOMA, Reward of The Sea Ranch Archives)

The end result was a brand new graphic language – later termed supergraphics – through which scale, orientation and legibility took priority over ornament. Phrases turned spatial instruments; color was used to information motion and mark thresholds. Executed in a matter of days, the work rapidly drew nationwide consideration, showing on the duvet of Progressive Structure journal and setting off a wave of imitation.

Supply: Wallpaper

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