Meet Ali Grace, founder and artistic director of aligrace, a San Diego–primarily based denim model setting a brand new normal for the good pair of denims. Discovering denim that actually matches isn’t any small feat (if you realize, you realize) and Ali’s philosophy is rooted in tailor-made particulars that thoughtfully have fun each physique sort. What started as a aspect hustle transforming thrifted Levi’s in her school dorm has grown right into a multi-million–greenback enterprise centered on sustainability, craftsmanship, and measurement inclusivity at each touchpoint. Every pair is crafted from 100% classic Levi’s and absolutely custom-made, leading to one-of-a-kind denim that matches like a glove.
We’re sitting down with this inspiring entrepreneur to speak all issues enterprise, and naturally, denim! Observe alongside to be taught extra. x
Need to be taught extra about Ali? Be a part of us at Shoppe Culver Metropolis on September twentieth to browse a curated collection of classic Levi’s and revel in customized measurement companies — all at 25% off. Click on right here for extra deets and see ya there!
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