Boss Information: Emily & Meritt

Let’s begin from the start! Inform us slightly in regards to the journey that led you to the place you at the moment are.

Since 2018, we’ve grown in so many significant methods. We’ve additionally, like the remainder of the world, endured a ton of challenges. Via all of it we’ve leaned into being resourceful, charitable, and resilient. All of this has fueled creativity! We’ve opened new retail shops throughout the nation, together with in Lido Marina Village, One Paseo in Del Mar, Abbot Kinney, SoHo New York, and most not too long ago, Montecito. We’ve additionally expanded into new classes that really feel deeply aligned with our way of life, THE GREAT. Sleep, THE GREAT. Swim, and THE GREAT. Open air.

We’ve had the chance to collaborate with some iconic American heritage manufacturers we really admire, like Pink Wing Heritage, Birkenstock, and Eddie Bauer; every permitting us to discover new artistic territory whereas staying rooted in classic Americana and a shared love of expertise. Most not too long ago, we co-hosted a fantastic dinner with the Shoppe crew to have fun our arrival in Montecito. Personally, and professionally, it’s been a season of growth grounded in group constructing and connection.

THE GREAT. is rooted in friendship, creativity, and a considerate nod to the previous. Are you able to share a bit extra in regards to the ethos of the model? How do you retain these values entrance and heart as the corporate evolves?

THE GREAT. is grounded in softness, consolation, and nostalgia. Every tightly curated assortment reimagines traditional Americana via a soulful, vintage-inspired lens — designed to really feel lived-in, liked, and lasting. We’re an off-the-cuff basis for everybody’s wardrobe, with a styling sensibility that feels easy and genuine. From the start, we’ve all the time designed with coronary heart and labored to evolve with intention, emotion and a long-lasting sense of story.

We additionally encompass ourselves with a crew and group that share our values of creativity, kindness, curiosity, and intention. That power is infectious. Whether or not it’s designing a brand new capsule, opening a retailer, or collaborating with a like-minded model, we attempt to hold pleasure and authenticity on the heart of all of it.

Mates first, then co-founders — Are you able to share extra about what it’s like working collectively on this capability?

At this level, our artistic language is second nature. After greater than 20 years of friendship and collaboration, we’ve developed a type of unstated rhythm. We belief one another deeply and have all the time had a shared imaginative and prescient, whereas additionally bringing totally different strengths to the desk.

We verify in with one another consistently. And most significantly, we’ve discovered methods to assist each other via each season, each in work and in life. Our friendship is the inspiration of the whole lot we’ve constructed.

Denim has been an influential pressure in your artistic journey because the very starting. How would you outline the proper pair of denims — and the way does that philosophy form the way you design for THE GREAT?

Denim is a part of our DNA. The right pair of denims ought to really feel like house — easy, broken-in, and universally flattering with out making an attempt too exhausting. A few of our earliest recollections collectively embrace digging via flea markets in the hunt for the proper classic pair of denims. That method influences the whole lot we design immediately. We’re all the time fascinated with match, material, and performance, how one thing will put on in over time, the way it will transfer with you, and the way it can turn into a part of your on a regular basis wardrobe and story.

Inform us what a typical day-in-the-life seems like for you.

No two days are ever fairly the identical, which is a part of what we love. Most mornings begin with our households, a cup of espresso, and a fast textual content trade to set the tone for the day. Some days, we’re on set styling a shoot or pulling items to deliver a narrative to life. Different days are extra design-focused, stuffed with fittings, material critiques, and inventive conferences. Then there are the times spent strategizing — from enterprise and finance conferences, to discovering new methods to inform our story via campaigns, partnerships, and upcoming launches.

Our workplace is stuffed with power, samples, and temper boards. A little bit of artistic chaos in one of the best ways!

How do you search to include steadiness in your life?

We speak about steadiness on a regular basis. Some weeks are nonstop; some have extra respiration room. We each have younger youngsters, so household is all the time a grounding pressure. We take early morning hikes, we each spend a couple of minutes meditating and journaling every morning and hearken to feel-good podcasts throughout our commutes. Arduous-carving out time for creativity that’s not work-related is crucial, even for a handful of minutes a day. We attempt to give ourselves and one another grace. Steadiness, like our model, is all the time evolving.

What’s a trend pattern you’re loving proper now? And never a lot?

The perfect a part of trend is getting to specific your persona and temper via what you might be carrying. For us that’s rooted in informal items like Denims and tees in fascinating proportions and layering on sudden components. Private fashion is all about the way you put on what you’re keen on and feeling comfy and assured is one of the best ways to be fashionable! Proper now we’re carrying our garments slightly greater and extra slouchy, dishevelled denims and trousers, straightforward tees, classic belts, and anklets with slip-on footwear. Something that seems like an excessive amount of effort is normally a go for us.

What does management imply to you, and what recommendation would you provide different ladies entrepreneurs carving their very own path?

Management, to us, means displaying up with coronary heart. It means being clear in your imaginative and prescient whereas staying open to development. It’s about collaboration, belief, and main with empathy. Individuals bear in mind the way you made them really feel, and that’s essentially the most highly effective type of management.

To any girl carving her personal path: belief your intestine, encompass your self with individuals who raise you up, and don’t be afraid to evolve. Keep near what lights you up, it’s normally the place your magic lives.

Trying forward, what’s subsequent for every of you and for THE GREAT? What influence are you most pleased with, and the place do you hope to develop?

We’re extremely pleased with the group we’ve constructed, the ladies who put on our garments, the crew behind the scenes, and the shoppers who stroll into our shops and really feel seen. That’s the guts of THE GREAT.

Trying forward, we’re excited to maintain increasing our retail retailer presence, deepening storytelling via product, and exploring new partnerships that align with our ethos. On the finish of the day, we hope to maintain creating from a spot of pleasure!

Your espresso or tea order?

Single shot, oat milk latte 🙂

One product that’s all the time in your bag?

Peachy / nude lip liner – normally Givenchy or Saie.

Finest piece of recommendation you’ve ever acquired?

Hold your coronary heart the place your ft are.

Your espresso or tea order?

A vanilla latte with entire milk, however not too candy!

One product that’s all the time in your bag?

Aquaphor.

Finest piece of recommendation you’ve ever acquired?

Don’t overlook your breath, your voice, or your objective.