A cellphone rings with out reply. A tub overflows. Smashed china litters the eating room flooring, whereas piano keys tinkle. On this fictional Nineteen Seventies villa, one thing nefarious is afoot, however as witnesses to this eerily life like scene, we’re by no means fairly certain what’s occurred. Created by the visionary designers behind Dimorestudio for Loro Piana, the expertise at Milan Design Week 2025 is described by the studio as ‘an immersive set up exploring the boundary between actuality and cinematic fiction via the areas of a sublime home.’
Dimorestudio’s displays throughout the annual Salone del Cell are sometimes amongst probably the most extremely anticipated, and this 12 months was no completely different. The design duo, Britt Moran and Emiliano Salci, teamed up with the posh Italian trend model – which has seen hovering recognition because of the current ‘quiet luxurious’ pattern – to stage this expertise inside the Cortile della Seta courtyard on the maison’s headquarters within the metropolis.
Storm in a teacup: Dimorestudio’s cinema-inflected house is ready to the sounds of a rainstorm
Dimorestudio and Loro Piana’s La Prima Notte di Quiete, Milan Design Week 2025
(Picture credit score: Courtesy of Dimorestudio)
Titled La Prima Notte di Quiete, the set up showcases new furnishings items created by Dimoremilano – the studio’s furnishings model – for Loro Piana Interiors, together with classics from the studio’s portfolio reimagined in Loro Piana materials. This stuff are displayed in a extremely produced collection of residential vignettes which can be revealed because the expertise progresses.
Friends are initially guided right into a lobby modelled on a classic cinema, dressed with heavy purple velvet curtains and leopard-print carpet. They transfer via a number of holding areas created by the tall curtains, earlier than lastly getting into a pitch-black area. One after the other, rooms of a fictional Nineteen Seventies or 80s villa are illuminated in live performance with a soundtrack produced by music composer and multimedia artist Nicola Guiducci.
Dimorestudio and Loro Piana’s La Prima Notte di Quiete, Milan Design Week 2025
(Picture credit score: Courtesy of Dimorestudio)
With the scene set throughout a stormy night time, sounds of thunder accompany the water working down glass panels. Voices can often be heard over what seems to be some type of commotion, which is represented visually within the delicate disarray of the interiors – crumpled mattress sheets, strewn grapes, out-of-place throw pillows. The extent of element, all the way down to the half-read e-book on the couch and a suggestion of mould across the ceiling, is kind of astonishing.
‘The plausibility is achieved by the right steadiness of the décor, the place distinct objects of varied natures and origins coexist, as in properties the place the subtle style of the inhabitants is expressed via never-banal selections,’ says Dimorestudio.
Dimorestudio and Loro Piana’s La Prima Notte di Quiete, Milan Design Week 2025
(Picture credit score: Courtesy of Dimorestudio)
Notable items that kind the set up embody the ‘Varallo’ spherical mattress, which encompasses a tubular metal component that wraps across the boxspring base and thru a padded curler that varieties a headboard – each upholstered in Mohair velvet. The identical metal component connects the legs of the ‘Valsesia’ oval eating desk, supporting a lacquered wooden high with an Altai wool and cashmere material centre.
Different luxuriously crafted cupboards, seating, lighting and decor gadgets are interwoven into the villa setting, all showing as in the event that they’d been collected over time by its homeowners. These embody traditional Dimoremilano designs just like the ‘Tavolo 089’, the ‘Dega’, the ‘Sciura’, and the ‘Patty’ armchairs, reinterpreted in Loro Piana Interiors materials. ‘These designs emphasise tactile luxurious, creating an inviting environment the place each element contributes to a harmonious complete,’ the studio says.
Dimorestudio and Loro Piana’s La Prima Notte di Quiete, Milan Design Week 2025
(Picture credit score: Courtesy of Dimorestudio)
This set up presents the debut of Loro Piana’s ‘Punti a Maglia’ porcelain tableware, which is hand made by artisans in Limoges, however sadly seems to have been shattered into items on this villa.
The vignettes additionally characteristic vintage sculptures and artworks, sourced from Tornabuoni Artwork, Cardi Gallery, Galleria Gracis and Secci Gallery. A number of are positioned within the holding areas, whereas others are mounted in metallic and glass vitrines inside and between the varied rooms.
‘Like in a movie – conceived and directed by Dimorestudio – that overturns expectations, the cinematic twist of the set up transports guests into one other dimension,’ says the studio.
Dimorestudio and Loro Piana’s La Prima Notte di Quiete, Milan Design Week 2025
(Picture credit score: Courtesy of Dimorestudio)
Dimorestudio has constructed its status on a cinematic method to design, delighting and confounding audiences via immersive, multisensorial displays. With this set up, the influences from legendary filmmakers David Lynch and Federico Fellini are evident, and as a masterclass in set design, the set up deliberately leaves extra questions than solutions.
When exiting, guests are offered with a golden, engraved key as a parting reward. Have been we those who let ourselves into the villa, and are chargeable for inflicting all of the commotion on this ‘first night time of tranquility’? As standard, Dimorestudio leaves us questioning, and in marvel.
dimorestudio.eu
loropiana.com
La Prima Notte di Quiete is on view till Sunday, April thirteenth, at Through Della Moscova 33, Milan 20121. Timed reservations required.
Supply: Wallpaper