A.P.C. now makes self-care merchandise, together with physique lotion and cologne

Right this moment (31 January) A.P.C. launches its first self-care line with six merchandise: a cologne, bathe gel, physique lotion, hand cream, hand cleaning soap and lip balm. The Paris-born style model is finest recognized for creating timeless, elegantly easy garments that embody ‘French model’. So naturally, it extends that very same appreciation for simple perfection to its first foray into magnificence.

‘In style, as within the cosmetics trade, the stability between an excessive amount of and never sufficient is troublesome to seek out,’ says model founder and inventive director Jean Touitou, ‘It’s an actual job. However these six merchandise are the very best [result of that balance]. They’re designed to make you are feeling snug and make it easier to to have a superb day.’

A.P.C. debuts a brand new self-care line

All six merchandise are perfumed with a signature orange blossom scent, which A.P.C. aficionados will recognise from the n°4 candle that has been a model staple since 1997. The usage of orange blossom has its roots in Touitou’s childhood in Tunisia, the place the bitter orange tree thrives, and the household recipes of his mom Odette, who would flavour dishes with the ingredient recognized for its honeyed, floral style and scent. 

For hundreds of years, orange blossom has been treasured for its stress-relieving properties, and the A.P.C. group had that on the forefront of their minds whereas creating the physique care vary. Every of the six merchandise is designed to conjure a second of indulgent calm throughout the rush of a busy day: whether or not that’s through the use of the physique wash in your morning bathe, spraying the cologne for a mid-afternoon refresh or utilizing the hand cream in your busy commute residence. Every has been formulated with not less than 98 per cent components of pure origin to offer the utmost return on advantages (whether or not that’s the power to nourish and moisturise the pores and skin, or the cologne’s long-lasting scent).

The packaging is, in fact, in step with A.P.C.’s pared-back aesthetic. The black and white bottles are embellished with a mint inexperienced label, every bearing a quote from Nietzsche’s Thus Spoke Zarathustra that reads: ‘I’m a physique by way of and thru, nothing extra: and the soul is only a phrase for one thing within the physique.’ It appears an odd reference for a model to make, nevertheless it’s meant to sum up its method to the road; specifically, creating merchandise that present your physique with the care it deserves. And that is definitely a philosophy we are able to get behind.