A$AP Rocky teamed up with Italian radical design model Gufram to depart his mark on the Cactus – the ‘Shroom Cactus’ by the American music artist, producer and entrepreneur provides a brand new interpretation to the enduring 1972 design by Guido Drocco and Franco Mello, and is offered at Design Miami 2022.
A$AP Rocky and Gufram: the ‘Shroom Cactus ‘
‘Gufram is understood to be playfully modern whereas not dropping their luxurious attraction,’ says A$AP Rocky, a design collector with a selected ardour for Gufram items. ‘From midcentury modifications, to up to date collaborations, they’ve established themselves as a novel model and due to this fact an ideal model collaborator.’
Because the title suggests, A$AP Rocky’s ‘Shroom Cactus’ options an array of vibrant fungi rising over the brilliant inexperienced, stylised cactus. The brand new design is offered at Design Miami 2022 via an immersive Curio set up, reworking Gufram’s sales space right into a vivid, utopian forest. A blue sky and big mushrooms type the backdrop to the presentation, and company are inspired to take a stroll on the brilliant inexperienced carpet dotted with ceramic flowers to find the brand new Gufram Cactus.
‘That is the primary collaboration from my Hommemade décor studio and since I’ve all the time advocated for mushrooms it was solely proper that we made a cactus with them,’ explains A$AP Rocky.
The brand new interpretation coincides with the Gufram Cactus’ fiftieth anniversary and can comprise a restricted version of 9 items that includes the hand-painted mushrooms and a bespoke inexperienced shade.
‘Working with a multidisciplinary artist like Rocky has been extremely inspiring for me,’ says Charley Vezza, Gufram’s international inventive orchestrator. ‘Since my early days at Gufram, I’ve continually been searching for cross-contamination alternatives throughout numerous disciplines and really feel like we reached an necessary purpose in working with an outstanding music artist like Rocky. I’d say that creating this mushroom-based collaboration has been a very good journey!’
‘Shroom Cactus’ by A$AP Rocky is on view as a part of Gufram’s Curio at Design Miami 2022, till 4 December.
Conference Heart Drive & nineteenth Road Miami Seashore
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