An organization identified for a best-selling pedal bin designed one of many chicest inns within the South of France

That is the most recent instalment of The Inside Story, Wallpaper’s sequence spotlighting intriguing, revolutionary and industry-leading inside design.

It takes a savvy advertising and marketing division to land a pedal bin within the everlasting assortment of New York’s Museum of Trendy Artwork – which Vipp did in 2009. The Danish model has, once more, confirmed its enterprise acumen with its ‘stealth showroom’ idea – since 2015, Vipp has been opening bookable visitor homes around the globe, permitting guests to totally immerse themselves in its homeware.

Every property presents a singular atmosphere for experiencing Vipp’s design ethos, from a Bauhaus-style pencil manufacturing unit in Denmark, to a Nineteenth-century log cabin in Latvia. The newest addition to this portfolio is the model’s twelfth guesthouse, set in a 14th-century townhouse in Lagrasse, a village in southern France.

The home, which dates again to the 1350s, has been restored by native architects in accordance with strict heritage preservation pointers. The outside maintains its medieval aesthetic whereas, inside, inside designer Julie Cloos Mølsgaard has created an irresistibly contrarian inside. ‘We appeared to a targeted set of supplies: wooden, chrome steel, marble, plastered partitions and pebble flooring,’ she says. ‘The thought was to create a house that lets the historical past of the area type the inspiration of design.’

The bottom flooring’s lounge space has coarse pebble flooring – a nod to the village’s cobblestone streets. Heat white partitions echo the stone of the close by Lagrasse Abbey. A sculptural staircase, crafted by native metalsmith Alejandro Berconsky, is described by Mølsgaard as ‘nearly like an built-in artwork piece, tying the home collectively whereas paying tribute to native craftsmanship’.

The second flooring is residence to the kitchen and eating space, that includes Vipp’s V3 kitchen island, its round Cabin desk and a particular version Swivel chair upholstered in Pierre Frey material, its two-tone sample impressed by a medieval coat of arms. From the second she stepped inside, Mølsgaard envisioned this as the center of the house: ‘I think about friends bringing contemporary produce from the sq.’s market to the kitchen for preparation after which stepping out onto the terrace to dine.’

On the third flooring, the place you’ll discover the first bed room and loo, a big freestanding bathe comprised of locally-sourced crimson marble makes a daring assertion, whereas an oblong window frames a picturesque slice of Lagrasse. The suite features a Vipp bathtub module, washing station and one other Cabin desk. ‘It’s uncommon to put a eating desk in a bed room, however right here, it feels pure – the area invitations you to reside in a different way,’ says Mølsgaard. ‘It may be used as an arrogance, as a workstation and even for a late-night snack.’

With this newest guesthouse, Vipp continues to blur the road between showroom and sanctuary, providing friends a chance to inhabit design reasonably than merely observe it.