APOC Retailer has cemented itself as one of the crucial progressive on-line marketplaces, championing rising designers by a curated purchase of garments, sneakers, equipment, jewelry, and extra. Now, nearly 4 years on from the shop’s opening (it was based by Ying Suen and Jules Volleberg in 2020), nail artwork has been added to the roster.
‘APOC Retailer has at all times been a platform to find and help younger expertise. Being referred to as a trend and artwork platform, we’re at all times open to extending our providing,’ says Volleberg. ‘Lately, we noticed such a surge in inventive nail artists throughout social media, significantly ones that have been approaching nails as a medium for his or her artwork versus merely an adornment. Lots of them have been already collaborating with artists or bigger manufacturers, but their works weren’t available for buy.’
Nail jewelry by RÄTHEL & WOLF
(Picture credit score: Courtesy of APOC Retailer and RÄTHEL & WOLF)
APOC Retailer’s collaboration with nail artists
This sparked the thought between the founders to carry press-on nails and nail adornments to the APOC group, collaborating with a collection of artists who’re famend for his or her visionary work. This spans from ready-to-wear designs to bespoke and complex items – some even utilizing sculptural strategies reminiscent of upcycling to reinterpret the French manicure, or 3D-printing to supply fingertips with an otherworldly really feel.
‘It was a really natural course of,’ continues Volleberg. ‘We began with talking to nail artists who’ve beforehand collaborated with APOC designers and different creatives that we admire. Afterwards, we did in depth analysis on the totally different strategies and supplies used and being impressed by such a variety of abilities, we additionally needed to replicate this in our providing.’
(Picture credit score: Courtesy of APOC Nails and Texto Dallas)
Artists embrace the likes of digital trend studio Dinara Garaeva, who has introduced its designs into the ‘actual world’ by silvery tendrils; Doux Nails, famend for its textural, chrome finishes; Texto Dallas and RÄTHEL & WOLF, who makes jewelry to border the information of fingers and has labored on unique items particularly for this challenge. This marks the beginning of a push in the direction of a much bigger magnificence providing. ‘We already began exploring several types of adornments, together with face jewelry, non permanent tattoos in addition to extending our hair providing. Keep tuned…’ says Volleberg.
The APOC Nails assortment is accessible now.
apoc-store.com
(Picture credit score: Courtesy of APOC Retailer and Doux Nails)
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