Good issues are available in threes. This month, historic German shoemaker Birkenstock – greatest recognized for its ergonomic sandals with signature contoured footbed – celebrates a trio of anniversaries for its Gizeh, Arizona and Madrid sandals, that are turning 40, 50 and 60 years outdated, respectively.
Three of its most memorable kinds – notably the two-strap Arizona, which is arguably Birkenstock’s most well-known export – they’re worn by ‘tens of millions of individuals all over the world’, based on the model. Every of the sandals options the model’s footbed, born from ‘orthopaedic expertise handed down from one technology of the household to the following’ and initially impressed by a pure footprint within the sand. ‘[They have been] “it” items for the artistic and vogue business, an emblem of nonconformist subculture, and trustworthy mates to quite a lot of specialised professions – their distinctive outlines have additionally grow to be a model’s hallmark and symbols of a “pure gait”,’ says Birkenstock.
Birkenstock celebrates basic designs with anniversary assortment
In honour of the anniversaries, Birkenstock will reissue unique variations of the kinds in limited-edition numbers associated to the 12 months every was first launched (the Madrid could have 1,963 pairs out there, the Arizona 1,973, and the Gizeh 1,983). Every of the colorful reissued variations will include vintage-inspired socks, designed to enhance the fashion (the Gizeh, for instance, comes with a split-toe tabi-style sock to suit with the fashion’s thong design). They will even every include a wax seal-style tag to make sure their authenticity and a field impressed by archival packaging.
Of the three kinds, Birkenstock describes the Madrid as ‘the mom of all footbed sandals’, recognisable for its slim single strap and buckle and ‘unembellished, practical aesthetic’ which mirrored the brutalist structure of the Sixties. The bestselling Arizona is known as ‘all people’s favorite’, whereas the thong-strap Gizeh – launched within the Nineteen Eighties – is described as a ‘rendezvous with the world of vogue’ for the best way it was adopted by business insiders on its launch.
‘Birkenstock wrote design historical past with the Madrid, Arizona and Gizeh, and revolutionised the event of foot-friendly footwear,’ says Oliver Reichert, CEO of Birkenstock. ‘The profitable symbiosis of perform and design not solely defines these three anniversary items, but additionally determines each step we take. Deeply rooted in orthopaedics, Birkenstock stands for classy performance, a dedication to high quality and the promise of an inimitable product expertise.’
The three anniversary kinds can be found now, solely from Birkenstock’s web site.