BITE Studios: ‘We wish to have a model which makes an affect’

by Editors Staff

Swedish husband-and-wife workforce William Lundgren and Veronika Kant had been successfully newcomers to the style business once they based BITE Studios (BITE is an acronym for ‘By Impartial Thinkers for Environmental progress’). The truth is, that they had each begun their careers in finance; Lundgren labored with NGOs and Kant specialised in provide chains and logistics, although not in vogue. ‘We each got here from environments the place we felt it was so unusual that there isn’t any possibility in vogue that is not compromising on design or sustainability, as a result of in skincare or meals and different industries it felt so pure,’ says Lundgren.

Their distance from the style business afforded them freedom – or, certainly, a strong naivety – to experiment with, and subvert, the perceived protocols and established rhythms for producing, exhibiting and promoting clothes. ‘Once we began in 2016 nobody was combining sustainability with design. That’s completely what BITE is all about – we’re equally concerned with design and in environmental points. I feel a necessity from the business – and loads of different industries – is to construct firms which are aligned with values as a result of so many individuals are eager for it,’ says Lundgren.

BITE Studios: ‘By Impartial Thinkers for Environmental Progress’

BITE Studios S/S 2023 ‘Assortment 10’

(Picture credit score: Courtesy of BITE Studios)

Right now they base themselves between a shared area in Galleri Andersson/Sandström artwork gallery in Stockholm and areas in Gothenburg and London. ‘Our buyer could be very a lot based mostly in London and New York,’ says Lundgren, ‘however we like residing within the quiet, peaceable Scandinavian surroundings.’ Kant, COO, handles product growth, manufacturing and financing, whereas Lundgren, CEO, is targeted on advertising, branding and gross sales.

Supply: Wallpaper

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