‘Born in Oasi Zegna: The Ebook’ seems to be again to the home’s Alpine roots

by Editorial Team
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In partnership with ZEGNA

Amid the picturesque peaks of the Biella Alps in Piedmont, northern Italy, lies Oasi Zegna, a 100 sq km slice of Edenic pure territory the place Ermenegildo Zegna – founding father of the eponymous Italian home – opened his first wool mill in 1910. Marking not solely the birthplace of ZEGNA, it additionally set out the home’s dedication to the pure world: alongside the mill, Ermenegildo would start fostering a thriving ecosystem by planting conifer timber, which now quantity 500,000 and counting. 

Born in Oasi Zegna: The Ebook

‘Born in Oasi Zegna’, printed by Rizzoli New York

(Picture credit score: Courtesy of Zegna)

A richly illustrated new tome from the model, ‘Born in Oasi Zegna’ celebrates this heritage over a century on (it additionally marks three many years since Oasi Zegna was designated a pure territory in 1993). Printed by Rizzoli New York, the e book includes texts by Italian journalist Chidozie Obasi alongside a listing of archival and modern pictures capturing the territory’s lush vegetation and huge undulating landscapes, some adorned with playful illustrations by Paolo Bacilieri, Cecilia Carlstedt and Giuseppe Ragazzini. ZEGNA says that it’s a celebration of the place its values had been born. 

BORN IN OASI ZEGNA_BOOK spread

A variety from the e book, that includes an archival {photograph} of Ermenegildo Zegna, the home’s founder

(Picture credit score: Courtesy of Zegna)

These values infuse ZEGNA’s collections underneath Alessandro Sartori, whose oeuvre celebrates the pure fibres which have lengthy been the bedrock of the model. Latest seasons have seen him exalt cashmere and linen, the runway exhibits themselves backdropped with huge piles or bales of the material in its rawest type. ‘Each street and each path at Zegna begins from and results in Oasi Zegna,’ says the home. 

BORN IN OASI ZEGNA BOOK INSTALLATION_ZEGNA HQ MILAN

The accompanying ‘Born in Oasi Zegna’ exhibition, which was present at ZEGNA’s HQ throughout Milan Design Week

(Picture credit score: Courtesy of Zegna)

The discharge of the e book was celebrated throughout Milan Design Week this previous April with an immersive exhibition that occurred on the ZEGNA headquarters and featured vegetation evocative of that discovered within the territory. On the road, in the meantime, ZEGNA has been named the ‘custodian’ of the flowerbeds on Milan’s Piazza Duomo, which have been planted with flora impressed by Oasi Zegna. 

Supply: Wallpaper

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