Zhuzhang, a feminine vogue model advocating a design and life philosophy of braveness, independence, and authenticity, has opened its first retailer in MGU Universe Nanshan, Shenzhen. The retail area incorporates a pure, logical, and inclusive design, creating an open and comfy ambiance. It embodies the model’s essence, providing guests a serene escape from the hustle and bustle of the skin world, offering a second of internal peace.
Bobo, founder and artistic director of LubanEra•Design, created a novel rhythm and temper inside the retailer by way of architectural language and considering, specializing in the business worth of aesthetics reasonably than a particular design fashion.
Symbiosis
The constructing stands at one finish of a former connoisseur road, leading to a fancy inner construction with crisscrossing water and gasoline pipelines. The massive sophisticated exhaust pipe of the previous kitchen occupies vital area and can’t be altered, decreasing the spatial peak and complicating the design course of.
To deal with these challenges, Bobo adopted a design idea emphasizing dynamic varieties and symbiosis, integrating architectural construction, spatial type, and assorted supplies. The tough texture of supplies accentuates the delicacy of merchandise, making a hanging distinction and increasing spatial notion. This design fosters a borderless dialogue between customers and the area, developing an imaginative purchasing expertise.
Order
The well-organized structure creates a sense of order and appropriateness, whereas inexperienced vegetation steadiness the textures, including a dynamic interaction of softness and hardness. Multi-level relationships between textures and blocks permeate the whole area, whereas the transitions of particulars are naturally coherent.
Primitive nature
The character-inspired design blends humanistic and pure artwork harmoniously. Refined granite shapes the area’s character whereas retaining its pure traits, exploring magnificence and knowledge in simplicity and restraint.
Soothing atmosphere
Lighting management and spatial circulation association are essential to client’s purchasing expertise. Wooden and granite generate a peaceable ambiance by way of their tactile and visible qualities, responding to client conduct, mentality, and feelings by way of pure textures. The area encourages customers to decelerate, returning to the essence of purchasing.
Tranquility
Balancing freedom with tranquility, the design makes use of clean surfaces to ignite creativeness and enrich the spatial layering, creating a calming and comfy scenography for exploration.
Pure metaphor
The design incorporates pure components and inexperienced vegetation to interrupt spatial constraints. The story-telling architectural area conveys feelings by way of easy supplies and greenery, providing a metaphorical and therapeutic purchasing atmosphere.
Undertaking identify: ZHUZHANG Retailer; Undertaking location: MGU Universe Nanshan, Shenzhen, China; Undertaking kind: Industrial area; Space: 150㎡; Design firm: LubanEra•Design; Inventive director: Bobo Chen; Design staff: Gan Ao, Jiang Yifeng; Pictures: Nie Xiaocong;
Supply: Inside Zine
