Burberry turns Harrods blue in blockbuster takeover of the London division retailer

by Editorial Team

Burberry is understood for its quintessentially British heritage and trademark verify, and this week it would mark the newest string to its bow – a particular takeover of Harrods, bedecking the historic division retailer in ‘Knight Blue’, the home’s signature hue which was launched by artistic director Daniel Lee firstly of his tenure in 2023. 

Lasting by the month of February, the takeover additionally coincides with Harrods’ one hundred and seventy fifth anniversary, the division retailer having been based in 1849 by Charles Henry Harrod. That is the primary such activation of the anniversary 12 months, with earlier takeovers together with Louis Vuitton and Dior.

Burberry turns Harrods ‘Knight Blue’

(Picture credit score: Courtesy of Burberry)

Venturing into the particular pop-up, the takeover begins with Harrods’ globally famed green-clad doormen buying and selling of their uniforms for a ‘Knight Blue’ verify – a brand new sample taken from Burberry’s Spring 2024 assortment.

Supply: Wallpaper

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