Burberry is understood for its quintessentially British heritage and trademark verify, and this week it would mark the newest string to its bow – a particular takeover of Harrods, bedecking the historic division retailer in ‘Knight Blue’, the home’s signature hue which was launched by artistic director Daniel Lee firstly of his tenure in 2023.
Lasting by the month of February, the takeover additionally coincides with Harrods’ one hundred and seventy fifth anniversary, the division retailer having been based in 1849 by Charles Henry Harrod. That is the primary such activation of the anniversary 12 months, with earlier takeovers together with Louis Vuitton and Dior.
Burberry turns Harrods ‘Knight Blue’
(Picture credit score: Courtesy of Burberry)
Venturing into the particular pop-up, the takeover begins with Harrods’ globally famed green-clad doormen buying and selling of their uniforms for a ‘Knight Blue’ verify – a brand new sample taken from Burberry’s Spring 2024 assortment.
The house itself can pay homage to Burberry’s ‘heritage of exploration’ with an adventurous capsule assortment that nods to the nice outdoor, and spans 40 items throughout womenswear, menswear and equipment, with new iterations of home staples: the Chess and Rocking Horse baggage, the Field sneaker in a brand new colourway and unique eyewear.
(Picture credit score: Courtesy of Burberry)
In the meantime, Burberry has additionally pitched a ‘Tenting Nook’, providing a set of out of doors equipment to accompany a picnic within the park or a hike by the English countryside. Populating the tent-like house are numerous items primed for outside life, whether or not a bottle opener, sizzling water bottle, or particular model of Romney’s Kendal Mint Cake, a preferred confection amongst explorers and mountaineers. There’s even a limited-edition orienteering map of Knightsbridge (for these resigned to metropolis life, and made in affiliation with Open Metropolis charity).
Within the ‘Picnic’ space, count on a particular Burberry meals truck (promising British pastries and sizzling drinks), alongside a particular model of Harrods’ hamper. Companions come courtesy of a Burberry-fied tackle the signature Harrods teddy bear, whereas a choice of Burberry trench coats can also be on show – as a result of what would a stroll within the British countryside be and not using a little drizzle?
(Picture credit score: Courtesy of Burberry)
‘Burberry’s takeover of the world’s most recognisable division retailer, Harrods, brings collectively two icons of British luxurious in a celebration of exploration and the outside,’ says Jonathan Akeroyd, chief govt officer of Burberry. ‘Daniel [Lee] has created a uniquely Burberry expertise completely at Harrods that embraces our very British spirit of enjoyable and journey. We’re excited to ask clients to immerse themselves on this world of contemporary British luxurious.’
’We’re excited to be collaborating with one of many world’s most celebrated luxurious shops,’ provides Lee. ‘Bringing collectively two iconic British manufacturers by designing a capsule assortment with product unique to Harrods and creating an expertise in-store. The partnership is impressed by our heritage of exploration.’
The Burberry Harrods takeover will run from 1 to 29 February 2024.
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