Cartier has reopened the doorways of its flagship Paris boutique following an intensive two-year renovation. The boutique, at 13 rue de la Paix, attracts on the design codes of the unique house, which opened in 1899, coinciding with Louis Cartier’s arrival as head of the home.
Unique design options – the architectural identification of the constructing stays, as does the unique façade and historic particulars together with ornamental mouldings – sit alongside vibrant and up to date accents, with a glass roof flooding the six new flooring with gentle.
The boutique itself occupies the bottom and first two flooring of the constructing, with the third ground reserved for companies for shoppers and the fourth residence to excessive jewelry workshops. On the fifth and sixth flooring, guests can discover the archives, a winter backyard, and an area reserved for entertaining and occasions.
The Moinard Bétaille company, which has designed Cartier boutiques for greater than 20 years, is liable for the primary three ranges, with architects Claire Bétaille and Bruno Moinard shifting the main focus to a gap up of the house. Visitors are invited to discover each space, every with its new identification, discovering the traditional motifs from Cartier’s historical past, which sit alongside new items. Separate wood-panelled rooms turn into a heat residence for historic items, together with Jean Cocteau’s academician sword from the Académie Française and a set of uncommon books within the Louis Cartier Salon.
The 18 artisans on the third ground and within the excessive jewelry workshops of the fourth ground take pleasure in optimum circumstances in an abundance of pure gentle.
Architects and designers Laurène Barbier Tardrew and Romain Jourdan of Studioparisien company, liable for the 2 flooring, marry a chic aesthetic with fashionable design and an emphasis on archetypically Parisian design codes, making the town’s skyline, lighting of the palaces, and Haussmannian interiors central to the design.
On the fifth and high ground, architect Laura Gonzalez celebrates cultural kinds in an exploration of approach and craftsmanship, encapsulated in each mosaicist Pierre Mesguich’s branches of glass and mosaic ground of the winter backyard, and within the luxurious crafts of Laura Gonzalez, Ateliers Gohard and Lucie Touré.
‘From the very starting, the boutique has been distinctive due to its common vocation: its opening in 1899 is related to the arrival of Louis Cartier on the head of the maison and the institution of the design studio,’ says Pierre Rainero, director of picture, fashion and heritage at Cartier. ‘Because the cradle of main stylistic tendencies in jewelry, the 13 Paix boutique has at all times been a supply of inspiration for Cartier maisons world wide.’