Cointreau’s new bottle design serves up classic codes with a twist of modernity

by Editors Staff

French liqueur model Cointreau has unveiled a redesign of its bottle that’s the most momentous change to the model for 140 years. The lovingly reimagined vessel is an ode to Cointreau’s wealthy heritage and a celebration of the liqueur’s most necessary ingredient – the orange.

A brand new period for Cointreau

Just like the scrumptious liqueur it incorporates, the Cointreau bottle has stood in a class of its personal since its conception in 1849. As a substitute of following bottle design conventions, founder Édouard Cointreau took an sudden route, impressed by the shapely fragrance bottles of the period. 

He selected an uncompromising design that may command consideration and do justice to the liquid inside; the bottle was putting and pleasingly stable, with daring sq. edges and amber glass, options that stay the hallmarks of its presentation at this time. 

(Picture credit score: Cointreau)

The elegant new bottle continues to be immediately recognisable but considerably totally different, and each element of the glass and label inform a part of the Cointreau story;  the 4 sides signify the 4 substances at its coronary heart: (orange peel distillate, alcohol, water, and sugar) Its 4 corners mirror Édouard Cointreau’s unique (and nicely achieved) ambition to take his liqueur à l’orange to ‘all 4 corners of the world’ and its symmetry mirrors the liqueur’s extraordinary steadiness of aromas. 

Oranges are actually illustrated on the bottle for the primary time, and in tribute to Cointreau’s historic roots, the unique distillery (primarily based in Angers on the sting of the Loire Valley) is depicted each on the label and within the glass engraving. The label additionally now contains a QR code that grants instantaneous entry to a devoted on-line expertise – a supply of cocktail recipes and skilled ideas for finest having fun with Cointreau.

Cointreau bottle and cocktail against red background with fans and fortune cookies

(Picture credit score: Cointreau)

Fanny Chtromberg, worldwide director at Cointreau, says: ‘The Cointreau L’Distinctive bottle is iconic. We definitely wished to modernise it, however above all, we wished to protect its classic codes and respect the attract imagined by Édouard Cointreau. We due to this fact drew on Cointreau’s genesis. Its origins in Angers; its know-how as liquorist-distiller; and its valuable fruit, the orange. We’re significantly pleased with the work achieved, a feat of creativity but in addition of design.’ 

The adjustments are sensible in addition to aesthetic: the bottle has been lengthened by 4mm (with out growing its weight – a technical problem) in order that the bartender could extra simply match their hand round it for ease of use, and the brand new raised lettering on the bottle sides additionally facilitates grip. These particulars could appear minor, however they’re massively necessary elements for a bottle that’s dealt with so typically in cocktail bars everywhere in the world.

Cointreau new bottle and cocktail against blue background and lemon

(Picture credit score: Cointreau)

The whole lot in regards to the Cointreau bottle has been subtly altered aside from its contents. The recipe for the liqueur itself has by no means modified –  a transparent, aromatic, and surprisingly recent liquid made by these with an intimate understanding of the cultivation of oranges and their distinctive and beautiful flavour permutations. Nice talent and data are required to attain the right steadiness of candy and bitter orange peels which might be used to make this triple-distilled liqueur, whose manufacturing is fastidiously thought-about all the best way from the orange groves to the cocktail glass.

Cointreau made its first formal written look in Carl Setter’s 1913 drinks bible Der Mixologist, and has ever since been firmly established as a bar cupboard fixture, and a key factor in over 500 basic cocktails, together with the Cosmopolitan, Sidecar, White Girl and, in fact, the unique Margarita (see our 60-Second Cocktails ebook evaluation for extra cocktails inspiration). 

Cointreau new bottle and cocktail against orange background

(Picture credit score: Cointreau)

The distinctive fragrant depth of Cointreau makes it an thrilling and versatile cocktail part, elevating and remodeling different substances with simply the merest splash; it is a liqueur with multi-dimensional sensory qualities that gives an astounding 40 fragrant notes – amongst them citrus, mint, pepper, lavender, and rose. 

Supply: Wallpaper

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