Cubitts Mercer Road in New York is a moody ‘treasure field’ of depth and drama

Moody and theatrical, the brand new Cubitts Mercer Road in New York presents way more than the standard retail expertise. The spectacle maker’s first US retailer has simply opened to a design by rising London follow Tutto Bene – which pulled out all of the stops in bringing collectively a conceptual, evocative and practical inside for what is also its foray into the town.

Inside Cubitts Mercer Road by Tutto Bene

‘The temper is stepping from a breakfast-at-Tiffany’s-like NY purchasing stroll second into the layered depths of an Edward Hopper portray,’ says Tutto Bene’s Felizian Berchtold, who not too long ago co-founded the London design studio along with architect Oskar Kohnen – the hand behind works reminiscent of a Barbican house inside refresh, and the midcentury modern-inspired places of work for Crosstree Actual Property. 

Again in New York, the design at Cubitts Mercer Road blends deep pink and black surfaces with metallic tones and product shows in curved varieties that nod to the ‘S’ form of spectacles. Darkish hues are contrasted by areas of sunshine and brighter colors, in a composition that crafts drama on this alluring, virtually mysterious ‘treasure field’ of a retailer. 

‘The area ought to evoke a palpable sense of preciousness, in step with our jewel-box-inspired design. Shopping for spectacles is private and sensual, so we centered on making a significant expertise,’ say Kohnen and Berchtold. 

‘On the one hand this meant meticulous give attention to bodily particulars and the standard of fabric and color, however equally necessary have been stream and buyer journey – curating the encounters that happen in retailer.’

On the identical time, that is all completed with a improbable economic system of means, as in impact, it is a very minimalist inside – permitting the theatrical environment to deliver the product to the forefront to take centre stage.

tuttobenestudio.com