Design company Layer creates the commercial type and visible id of US hydrogen pioneer Croft

The jury remains to be out on the financial and environmental potential of hydrogen energy for on a regular basis shoppers. While the science is clear-cut – the one by-product of burning hydrogen is water vapour and warmth, making it seemingly best for powering combustion-engined automobiles – the tough bits are infrastructure and sources.

Croft’s hydrogen storage know-how

Croft’s idea is formed by its solid-state, low-pressure hydrogen storage know-how, a means of decreasing the prices and complexity of producing and storing the hydrogen to chop out what it calls the ‘infrastructure hole’. To simplify and streamline this complicated course of, Croft turned to Benjamin Hubert’s company, Layer, to not solely model the corporate however form the commercial design for its know-how.

The core element of the Croft method is the Nanocartridge, a compact container for storing hydrogen that may be recharged in a Nanoplant, a home system concerning the dimension of a big chest freezer. The thought is that the cartridges are primed within the plant, then transferred to onboard storage, with a specifically developed hose module used to prime up the automobile’s gas tank.

Layer’s all-encompassing design method

Layer has additionally created the brandmark, wordmark, and color, materials and end technique, together with Croft’s tone of voice and packaging design. This all-encompassing undertaking has imbued the start-up with a troublesome visible language that means endurance, excessive know-how and self-sufficiency. The ultimate brandmark takes the type of an abstracted ‘H’, the emblematic image for a hydrogen future.

‘Working with Croft has allowed us to flex our design, engineering, and branding groups to create a holistic system that has the potential to essentially enhance the best way folks journey and devour vitality,’ says Hubert. The intention is for Croft to produce hydrogen technology to house owners of retrofitted automobiles, be they SUVs or gentle vehicles, with the cartridge system used to massively enhance their vary and performance.

The Nanocartridge comprise 0.66kg of hydrogen, weighing in at between 14-16kg. Designed to be strong and hard-wearing, the cartridges stack for straightforward storage. As much as 4 cartridges could be charged in a Nanoplant. The entire ensemble has been intentionally styled to attraction to the self-sufficient, resourceful technologist, proper all the way down to the black and gray color palette with splashes of business yellow and blue. If hydrogen ever makes the leap from area of interest to mainstream, it’ll be because of methods like Croft’s that accelerated the take-up.

LayerDesign.com (opens in new tab)

Croft.eco (opens in new tab)