Diptyque Do Son fragrance celebrated with new look and quick movie

by Editors Staff

Diptyque Do Son fragrance was launched in 2005, almost 45 years after the model’s three founders, Christiane Montadre-Gautrot, Yves Coueslant and Desmond Knox-Leet, opened their boutique at 34 Boulevard Saint-Germain in Paris. 

The unique boutique was conceived as a modern-day bazaar, promoting knickknacks and artwork items from around the globe, in addition to the founders’ personal graphic textile designs, earlier than pivioting to handmade luxurious candles and fragrances. In all of the years which have adopted, the model has continued utilizing its platform as a showcase for distinctive curios and artwork objects. 

(Picture credit score: Werlen Meyer for Diptyque)

Latest examples embody Diptyque’s sixtieth anniversary undertaking, which noticed artists akin to Zoë Paul, Johan Creten, and Hiroshi Sugimoto create one-of-a-kind aromatic objects; and photographer Tim Walker’s 2022 limited-edition e-book, impressed by Diptyque Do Son fragrance. 

Now, Diptyque is as soon as once more celebrating Do Son, this time with a whimsical quick movie directed by Werlen Meyer and scored by James Blake.

Watch the movie

The Do Son perfume was crafted by perfumer Fabrice Pellegrin in collaboration with Coueslant and Montadre-Gautrot, and was largely impressed by Coueslant’s youth within the Ha Lengthy Bay space of Vietnam. Its delicate mix of tuberose, orange blossom, jasmine, and amber wooden evokes honeyed, floral scents carried by the crisp sea breeze, and has made it one of the widespread scents within the Diptyque repertoire.

Illustration by Werlen Meyer for Diptyque showing little boy standing in a blue sea

(Picture credit score: Werlen Meyer for Diptyque)

Talking in regards to the collaboration, Pellegrin says, ‘The perfume was my try and recreate, by way of the distinctive scent of tuberoses, the environment and the reminiscence of a childhood spent in Vietnam. Tuberose is an distinctive flower – majestic in each respect and for Yves, enveloping and materials. It turned our level of reference. I labored on it with nice care, growing its inexperienced, aquatic, floral, creamy and sunny sides. And that’s how the accord got here into being.’ 

New Diptyque Do Son fragrance vary

Diptyque Do Son perfume soap body gel and candle

The brand new limited-edition vary of Do Son perfumed merchandise

(Picture credit score: Diptyque)

The brand new movie is an animated quick by acclaimed Parisian design studio Werlen Meyer, finest recognized for its work with Wes Anderson on Isle of Canines and The French Dispatch, and charts Do Son’s creation from the streets of Paris to the shores of Vietnam. Alongside its launch, the model has debuted a limited-edition vary of Do Son merchandise, together with a fragrance, a candle, a handwash, and cleaning soap in vivid blue packaging.

Supply: Wallpaper

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