Discover 40 years of sartorial historical past at WP Bologna archive

by Editors Staff
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Discover 40 years of sartorial historical past at WP Bologna archive

Showcasing its intuition for authenticity, originality and high quality clothes since 1982, WP Lavori in Corso opens its 80,000-strong clothes archive in Italy

 

In partnership with WP 

The Bologna archive of WP Lavori in Corso – a retailer, distributor and high quality clothes model licensee – is a classic sartorialist’s dream and, as the corporate marks its fortieth anniversary, it’s being opened to the general public. 

Collected and curated by WP president Cristina Calori throughout 4 many years as a part of a cultural operation to relate a significant, materials journey and to encourage future generations, the archive of round 80,000 items is the results of infinite and meticulous analysis journeys to worldwide commerce gala’s, charity retailers, flea markets, collectors and classic retailers all around the world. The gathering additionally integrates the archives of manufacturers which have been acquired by WP throughout its historical past. 

Classic Woolrich jacket. Picture credit score: courtesy WP

Since establishing WP in 1982, Calori and her father and co-founder Guiseppe have made it their mission to discover the world by genuine, pioneering and storied clothes producers that share their excessive requirements of high quality. The enterprise has grown to turn out to be some extent of reference within the vogue, equipment and life-style sector. 

WP at the moment imports and distributes a variety of manufacturers, together with Vans, Barbour, Woolrich, Filson, Baracuta, Paraboot, Parachute, BD Baggies, Avon Celli, Blundstone, and Spiewak. 

Classic Spiewak jacket. Picture credit score: courtesy WP

In 2011, Baracuta’s archive of greater than 500 clothes was integrated into the WP assortment, whereas in 2014, a part of Gianfranco Ferrè’s company archive was acquired, together with the historic collections of males’s and ladies’s clothes penned by the designer himself, in addition to inspirational and analysis clothes to help them. US manufacturers Filson and Spiewak, had been added to the model portfolio final winter. 

To have a good time its fortieth anniversary, WP has launched its WP Tales challenge, illustrated by the prism of the huge and assorted archive. The challenge features a collection of quick movies that inform the story of WP and its manufacturers, with interviews and insights from creators, managers and designers. The movies are being made accessible by WP’s common channels, social media, newsletters and in retailer experiences, from October 2022.  

Classic Filson jacket. Picture credit score: courtesy WP

To mark the opening of the WP archive to the general public, a collection of classic archival clothes and a capsule of T-shirts depicting graphics which have been main gamers in WP’s artistic journey are that can be purchased in a brand new assortment, accessible on-line and in WP shops.  §

Supply: Wallpaper

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