Dyson ‘Supersonic r’ hair dryer might blow stylists away

by Editorial Team

Dyson has introduced the launch of its ‘Supersonic r’ hair dryer, a tech-focused magnificence innovation with an ergonomic design that curves its method round to type an ‘r’ form. The model first elevated the hair styling sport with the discharge of its ‘Supersonic’ hair dryer in 2016, beloved by customers the world over for its lowered warmth harm and speedy drying time. 

The Dyson Supersonic r permits for easy styling and pin-point course to simply obtain the right frizz-free blow-dry. It weighs 325 grams (lower than a bottle of hairspray) and makes use of Radio Frequency Identification (RFID) know-how. And stylists and their groups working backstage on the imminent A/W 2024 style present season in New York, London, Milan and Paris are set to be the primary to place the hair dryer by means of its paces.

(Picture credit score: Courtesy of Dyson)

The event course of has been thorough, with Dyson Magnificence starting the analysis for the Supersonic r in 2017. Its crew surveyed and interviewed over 600 hair stylists to completely perceive their atmosphere, habits and wishes. It seems {that a} stylist can adapt their angle with the dryer as much as 30 occasions throughout one styling session (and as such, carpal tunnel syndrome may be extremely prevalent within the trade).

‘Our in-depth skilled stylist trials, analysis and insights knowledgeable the intuitive changes on the Dyson Supersonic r skilled hair dryer,’ notes Amy Johnson, world head of Hair Care Artistry. ‘This a part of the event journey has allowed Dyson to offer professionals with an agile and adaptive software that responds to real-world calls for, delivering superior styling expertise and outcomes.’

Dyson Supersonic r hair dryer held by model

(Picture credit score: Courtesy of Dyson)

Dyson is adored for its clever heat-control know-how, which is sustained inside the new mannequin, however with a high-tech embellishment. A brand new streamlined heater – the Dyson Hyperdymium motor – is coupled with RFID sensors inside every attachment and communicates with the hair dryer for automated adjustment to the motor and heater, to ship one of the best airflow and temperature to your hair. What’s extra, the depth-loaded filter is engineered to seize salon pollution resembling hair sprays and airborne styling merchandise in a 3D mesh, defending machine efficiency and which means the tools lasts as much as two occasions longer between cleans.

Dyson Supersonic r hair dryer held up by a hand

(Picture credit score: Courtesy of Dyson)

‘The Supersonic r Skilled hair dryer builds on the know-how and data now we have developed, providing quick drying and styling advantages for all hair varieties with no warmth harm,’ continues Gavin Galligan, senior design and improvement supervisor at Dyson Magnificence. ‘Our new streamlined heater know-how developed for this machine is a world-first, mixed with our high-speed motors allow the light-weight type issue, and quick exact airflow.’

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