The second retailer of the physique care model eios is positioned on Dongping Highway. In contrast with the primary retailer, it has a bigger space for model show, retail, and SPA capabilities. The general design continues our practical aesthetics, discarding pointless decorations, conceiving design primarily based on capabilities, and contemplating person expertise all through the method.
The house design language is organically built-in with the model idea, customizing for the model from construction, materials to furnishings. The model’s idea of equally treating each inch of pores and skin is built-in into the show. The collision of wooden and steel supplies interprets the model’s product highlights of pure power and fashionable expertise, whereas the extra uniform and restrained supplies create simple structural aesthetics.
Within the two-story house, a floor-to-ceiling window replaces the prevailing fence on the exterior facade to supply further gentle in. The doorway is constructed as a recessed gateway, combining a steel rail with a glass construction. Whereas sustaining transparency, it supplies further show areas and attracts prospects to enter. In the meantime, the foremost supplies within the retailer echo these within the first retailer, making certain that the spatial language is maintained.
When prospects enter and exit the shop, they may discover the brass plaque embedded within the floor in entrance of the door. The engraving of “each inch of pores and skin” capabilities as a model image within the house.
Within the lengthy and slim house, the staircase, which was within the middle, was moved to at least one aspect to extend the permeability of the house. Combining the weather with a way of scale and refinement, the house on the primary ground is rigorous and equal. Within the meantime, heat colours are used to make the entire environment hotter and extra snug.
The entrance is taken as a product expertise space, the island show is the primary physique of the realm, and the geometric form is concise and neat, which makes the imaginative and prescient deal with the product itself. On the similar time, an digital display screen is mounted on the adjoining wall to accommodate the each day play operate. When friends expertise the merchandise on the island show, they will watch the photographs at a cushty top of the sighting line, which is extra useful in understanding the model. In accordance with the ceiling building, the sunshine movie module is put in within the ceiling, with its place similar to the show space. It combines aesthetics and performance whereas compensating for the sunshine drawback of the lengthy and slim space.
The exhibition attracts inspiration from the model itself, splitting and reorganizing the content material to create recent design concepts. It deviates from the standard show behavior of emphasizing the completeness of products and introduces the language of furnishings and residential furnishings, leading to a extra relaxed, each day retail atmosphere.
Massive glass partitions and particular steel components mix to create modern show modules that overcome the restrictions of unusual cabinets. On the other wall, the model’s three essential sequence of merchandise are introduced. The sequence is known as after their various lengths, that are the first concerns when developing the wall show system. The size of every shelf correlates to the identify of the sequence, ensuing within the model’s distinct spatial expression.
The again space is usually used for the exhibition and expertise of wash provides. Visually, it continues the clear and delicate design of the entrance space. The again wall of the venue was eliminated, and light-weight was introduced in to enliven the lengthy and slim house. Clear glass columns assist the music participant system, making certain that it fits the fashion of the venue. Following repeated structural design and numerous proofing trials and modifications, the pool operate was finally built-in into the island show, optimizing the simplicity of the imaginative and prescient, and developing a full and harmonious atmosphere.
Along with fulfilling the cashier function, the second-floor house supplies capability for future branding initiatives. Two partitions are used, with one exhibiting model brochures and posters and the opposite displaying the model’s unique “physique mirror”. The unique constructing’s pitched roof construction was left uncovered, and the yellow shade representing the model was blended into the net metal construction of the wall. The floor is roofed with physique mirrors and galvanized sheets. This can be a projection of the overall spatial idea, which removes all extraneous decorations. The construction is thought to be the meridians and collaterals of the house, carrying its practical move.
Within the middle of the house, a big island show desk is paired with picket stools. It may be used as a venue for future model actions. The yellow tape measure above serves as a chandelier line, echoing the weather of the primary retailer. The ground-to-ceiling glass home windows on the finish of the constructing convey the road view exterior into the house. The panorama varies with the move of the seasons and turns into a pure ornament within the house. Sitting on the stool and taking within the pure surroundings, folks, house, and nature are all interwoven, sparking a deeper resonance.
The SPA house is within the yard, and the small courtyard between the 2 buildings acts as a buffer zone, making the SPA space quieter and extra unbiased. The house is on the primary ground of an previous foreign-style home, with the metal window construction of the exterior facade retained and refurbished. The inside has been modified to make the perfect use of the restricted out there house. The hand SPA space and the couch ready space are exterior. All the white wall creates a extra clear and vivid look. The hand SPA space incorporates a disguised faucet to keep up an identical tone with the primary house.
The one SPA room adopts a heat gray micro-cement wall, making a extra peaceable and enjoyable feeling than the surface. It cleverly blends the storage operate into one wall, releasing up further house. The ground is roofed with yellow shag carpet, which matches the model shade. From comfortable to exhausting furnishings, we improve the sense of consolation and heat by specializing in the person’s emotions.
The design of this challenge is premised on our profound comprehension of the model. We designed an unique structural system for the model by the traits of the architectural house itself, to finish the innovation of retail house design. Taking operate because the origin of pondering and person expertise because the vacation spot, interspersing, connecting, and overlapping between every ingredient to represent the spatial construction system and create a harmonious spatial expertise of brand name, product, and house.
Mission identify: eios Retailer in Dongping Highway, Shanghai; Mission sort: inside design; Mission location: No.6 Dongping street, Shanghai, China; Gross constructed space: 290㎡; Design Time: 2023.07; Completion Time: 2024.01; Design Agency: hoii design; Chief Designer & Group: Yaowen Zhu, Yizhe Zhou, Yifan Shen
Picture credit score: Kaji, sufang;
Supply: Inside Zine
