Emma Corrin on being the face of Miu Miu’s ‘younger, candy and playful’ new scent

Emma Corrin is effortlessly wearing Miu Miu: a inexperienced knitted cotton polo over a poplin shirt, washed blue denims, tortoiseshell ‘Miu Regard’ glasses, and a pair of socks (with out sneakers). The actor has made themselves at dwelling for the afternoon, sitting cross-legged on a carved oak and velvet-upholstered chair within the nook of the College Girls’s Membership in Mayfair. It’s mid Might, and one of many first sweltering, cloudless days of the yr up to now. ‘Miutine makes me consider this,’ Corrin says, gesturing by the shaded room in the direction of the balmy metropolis exterior. ‘When it’s simply turning from spring to summer time. You’re feeling all of the pollen and the blossom and every part within the air. It’s such as you’re strolling by scent.’

Uncover Miutine the brand new perfume by Miu Miu

Miutine is Miu Miu’s new perfume, and Corrin is its ambassador. It’s the model’s first fragrance created underneath license with L’Oréal Groupe, a partnership that started in February 2024 when Miu Miu introduced it will be venturing into magnificence with the French cosmetics large, following within the footsteps of its ‘older sibling’. (Miu Miu was based by Miuccia Prada in 1993 as a ‘little sister’ to Prada, with the latter debuting a make-up line in 2023).

Although they’ve walked Miu Miu runways, starred in style campaigns and contributed to particular tasks comparable to Miu Miu’s Girls’s Tales, the model’s long-running short-film collection, this would be the first time the star has ventured into the world of perfume.

‘I really like working with Miu Miu as a result of it by no means feels impersonal,’ says Corrin, who rose to prominence enjoying a younger Princess Diana within the fourth season of The Crown (2020), taking dwelling a Golden Globe award for his or her efficiency. ‘I’ve been working with them by the second half of my twenties. You develop loads in that point.’

Since The Crown, Corrin has acted in on-screen variations of My Policeman (2022), Woman Chatterly’s Lover (2022) and Nosferatu (2024), in addition to a stage manufacturing of Chekov’s The Seagull, additionally starring Cate Blanchett, which ran at The Barbican till April (2025).

Their subsequent challenge is taking up Austen’s Elizabeth Bennett in Netflix’s upcoming Satisfaction & Prejudice, written by Dolly Alderton. ‘My id has expanded and grown in sure methods [over these years]. Miu Miu has grown with me. They hearken to me. It’s a really reciprocal relationship, which I’m grateful for,’ they add.

The Miutine marketing campaign was captured in Prague (in the identical location that Robert Eggers directed Corrin in Nosferatu) by one other shut pal of the home, Hayley Benton-Gates. Gates not too long ago took dwelling the Grand Jury Prize at Sundance for her feature-length debut Atropia (2025), produced by Luca Guadagnino. ‘Taking pictures a perfume marketing campaign is so completely different to taking pictures a style marketing campaign. It’s a wonderful fusion between appearing and style,’ says Corrin. ‘Hayley in herself is so Miutine,’ continues Corrin. ‘All her work is infused with a wink. It’s very self-aware. It’s very humorous. It’s very intelligent.’

‘Irreverence is a tough factor to seize… It’s a high quality, an perspective that’s omnipresent at Miu Miu,’ says Gates. ‘I felt one of the best ways to seize this irreverent spirit was to ensure the digicam was transferring irreverently too.’

A twist on the French phrase mutine, roughly translating to imply a person who’s youthful, playful, and rebellious, the title Miutine represents the ‘irreverent’ codes of Miu Miu. Mrs Prada selected Dominique Ropion because the grasp perfumer who would concoct Miutine’s juice. Although expectedly fruity and candy, Ropion has composed a perfume that’s not overly gourmand or cloying. On the open, you’re hit with a mouth-watering cloud of strawberry – Mara des bois strawberry to be precise, a range favoured by patissiers for its intense flavour and aroma.

‘The vibrancy and regressive facet of untamed strawberry deliver a vigorous and cheerful dimension to the scent, evoking a way of pleasure and spontaneity,’ says Ropion. Subsequent, a brown sugar accord composed of bourbon vanilla extract and a contact of jasmine. Miutine’s base notes counteract what could possibly be too saccharine, because the earthy depth of patchouli oil – comparatively reasonably savoury – comes into play on the dry down.

‘I believe Miutine is a enjoyable scent, but in addition has numerous depth to it,’ says Corrin. ‘There are many completely different layers. It’s acquired that strawberry fruitiness, which is kind of younger, candy and playful. However then it has a complicated, elegant layer. It’s versatile.

Its bottle, crafted in toffee-hued glass mimicking the feel of Miu Miu’s matelassé leatherwork, is completed with a shiny black cap, within the form of a blown-up sequin. ‘To me, Miutine represents that very genuine way of life. Which I believe is in line with the best way that Mrs Prada approaches the ethos Miu Miu,’ Corrin concludes. ‘For luxurious style manufacturers, this irreverence, artistic methods of being and dealing, and free spiritedness is kind of a uncommon factor to have the ability to seize.’