Finest Use of Color: Lucia Pica’s make-up assortment for Byredo Magnificence wins Wallpaper* Design Award 2023

by Editors Staff

Since launching in 2020, Byredo Magnificence has been on the forefront of bringing a distinct segment interpretation of magnificence to a business scale. The wonder business ‘was very dictating, it was very linear in saying, “purchase this or this, and appear to be this”, which I didn’t relate to,’ Byredo founder Ben Gorham informed us forward of the model’s debut. ‘So my thought was to be inclusive, to the purpose of claiming that this may be something to anyone. That’s how we approached it from the beginning.’

The outcome was a five-product vary created in collaboration with make-up artist Isamaya Ffrench, which got here in space-age packaging and positioned an emphasis on the expressive energy of color with multi-purpose ‘color sticks’ in uncommon shades like car-key inexperienced and shiny lilac, and high-pigment eyeshadow palettes with inspirations starting from a company office to experimental musician Yves Tumor. 

(Picture credit score: George Harvey)

Now, a yr after profitable Finest Grooming Product within the Wallpaper* Design Awards 2022, Byredo Magnificence is embarking on its subsequent chapter beneath the steerage of former Chanel make-up and color director, Lucia Pica. It’s a becoming match, contemplating Pica has all the time been a champion of idiosyncratic glamour and, above all, an knowledgeable on color. 

Supply: Wallpaper

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