First Look: inside Bentley Dwelling’s new Dubai flagship

The annual Dubai Design Week wrapped final week, however design exercise within the area continues to be buzzing. Premium constructing work in and across the space has seen the marketplace for the 11-year-old model Bentley Dwelling, a partnership between the UK’s Bentley Motors and the Italian-based Luxurious Dwelling Group, rise quickly.

Inside Bentley Dwelling in Dubai

This November sees the launch of Bentley Dwelling’s first flagship in Dubai, following the success of two in Riyadh, one in Jeddah and its fundamental base in Milan near Luxurious Dwelling’s manufacturing facility in Forli the place the merchandise are fabricated. This new house, opening 19 November, is a beneficiant, light-filled 150sq m showroom on the Dubai Mall Zabeel within the monetary district, positioned advantageously at avenue degree with a dominating four-window façade adjoining to different luxurious retailers.

‘It’s grow to be clear there’s a demand for Bentley Dwelling on this market,’ says Chris Cooke, head of design collaborations at Bentley Motors, who works alongside Luxurious Dwelling’s Monique Zappala, artistic director of Bentley Dwelling. ‘We’re at present concerned in a number of high-profile developments within the space together with Mira Villas, 36 five-bedroom properties for which we’ve furnished all of the interiors. That is what Bentley stands for by way of our degree of craft and innovation – every part that the vehicles have been doing for therefore a few years. The retail house is a direct response to what’s resonating with folks regionally.’

The shop itself, a collaboration with native retailer The Mattress Retailer, has been designed by Zappala’s Milan crew with enter from Cooke within the UK. ‘Aesthetically, it feels very linked to the Milan flagship: trendy and modern,’ explains Cooke. ‘We’ve created quite a lot of distinction of fabric and color to offer it a little bit of drama but additionally it ties into our core model which is about polarity and concord – these two worlds working collectively.’

The glass-fronted showroom is filled with mild, partitions are lined with Bentley Dwelling finishes together with a vertically engraved Pietra d’Avola stone boiserie in addition to silk wall artwork from the Bentley Dwelling wallpaper assortment. The polished resin flooring turns into a backdrop for the gathering together with the dynamic Wilton desk and Bollington desk chair by Francesco Forcellini, the primary items from the house workplace assortment which launched earlier this yr throughout Salone del Cell.

‘My very own favorite piece is the Ramsey couch,’ provides Cooke. ‘It’s a timeless piece we launched a couple of years in the past and is one in every of our most profitable. It’s quite simple, fantastically light-weight with panelled items and trimmed in leather-based with a slim profile. The cushions are very massive, padded – we spent a very long time getting the language of its inside and kind proper, to really feel comfy with out wanting heavy. It’s been highly regarded.’

The UAE as a market is understood for its love of sturdy color and ultra-luxury finishes, so the shop is merchandised accordingly. ‘We’ve created particular person, domesticated moments; these areas that really feel like entire rooms,’ explains Cooke. ‘We discover the extent of buyer right here will stroll in and wish your complete factor as it’s – down the books on the cabinets, so, we’re presenting it in a completed, efficient, excessive luxurious setting.’ The showroom additionally gives a customising service for these in search of one thing extra personalised.

‘Generally our shoppers may need items fully individualised so we are able to do this – we’ve got an unbelievable portfolio of finishes,’ says Cooke. ‘The results of collaborating with a buyer is that we all the time provide you with one thing fantastic and surprising. These are the items we hope folks will preserve for his or her whole lives – it helps having that emotional connection to the design course of. A degree up from that’s our Furnished by Bentley Dwelling service: our crew will come into your property and design completely every part from fine-crafted partitions and flooring to the lighting and furnishings – it’s a whole 360.’