If trend and artwork have been as soon as reticent bedfellows, the previous twenty years have seen the 2 mediums enter symbiosis by means of a near-endless slew of collaborations, exhibition sponsorships, artist-designed runway units and art-filled boutiques. It’s unsurprising, then, that with regards to the arrival of Frieze Week – whether or not the truthful’s New York, London, Los Angeles or Seoul iterations – a line-up of trend activations follows.
Such is the case for Frieze London 2025, which opens for previews immediately (15 October), with quite a few trend manufacturers internet hosting occasions throughout the week. And, whereas various these might sound opportunist grabs for the artwork world’s cultural heft, an equal quantity present the potential spoils of the partnership – whether or not Stone Island’s sponsorship of Frieze Focus (the scheme helps rising galleries), Dunhill’s always-illuminating Frieze Masters talks, or the arrival of Prada Mode in London, the Italian trend home’s roving programme of cultural occasions. For this version, the home arms the reins to Berlin-based duo Elmgreen & Dragset, who’ve created a surreal cinema that can host a curated programme of talks, lectures and screenings over the approaching days.
Right here, Wallpaper* selects one of the best trend happenings so as to add to your Frieze London 2025 schedule.
Dunhill will host its annual Frieze Masters talks
A nonetheless from certainly one of final 12 months’s Frieze Masters Talks, that are supported by Dunhill
(Picture credit score: Dunhill)
The relative calm of Frieze Masters offers a welcome respite from the frenetic foremost truthful, the place low-lit cubicles and hushed chatter encompass an at all times intriguing show – from historic antiquity to mid-century masterworks, and all that got here in between (the cut-off 12 months to be displayed at Frieze Masters is the 12 months 2000, with the oldest objects relationship again millenia). It makes the right setting for Dunhill’s tranquil ‘Frieze Masters Talks’, which sees the British heritage home invite a line-up of inventive luminaries – from these with works displayed in Frieze Masters to curators, writers and collectors – to participate in a sequence of talks throughout the week, giving guests a well-earned second of quiet contemplation amid the noise elsewhere.
All the time illuminating, this 12 months’s schedule is curated by director of Fondazione Palazzo Strozzi Arturo Galansino and contains conversations between Tracey Emin and director of the British Museum Nicholas Cullinan (‘Confessions within the Museum’ is the title of their speak), artist Edward George and creator Matthew Harle (they are going to talk about George’s ‘Black Atlas’ mission), and artist Anthony Gormley who will talk about ‘Sculpting a New Humanism’ alongside Galansino himself (a full schedule is offered on Frieze Masters’ web site). All the time impeccably staged, the intimate talks and enveloping interiors have the texture of an unique member’s membership – not in contrast to Dunhill’s sanctuary-like Bourdon Home in Mayfair, the previous residence of the Hugh Grosvenor, the 2nd Duke of Westminster.
Uncover the complete programme right here.
Prada Mode arrives in London
The final version of Prada Mode, which occurred in Abu Dhabi earlier this 12 months
(Picture credit score: Courtesy of Prada)
Prada Mode is the Italian trend home’s immersive arts-led programme, which has taken place in a sequence of places around the globe – the final version occurred in Abu Dhabi earlier this 12 months, seeing American artist Theaster Gates curate a schedule of talks and occasions in a site-specific house within the metropolis’s MiZa district. After beforehand going down in London again in 2019 (the home took over the subterranean basement of 180 Strand, turning it right into a surreal jazz bar), the 2025 version sees Prada Mode return to London, curated by Berlin-based duo Elmgreen & Dragset.
They’ve created a particular set up for the occasion titled ‘The Viewers’ in City Corridor, a just lately opened cultural centre near King’s Cross station, comprising a simulacrum of a cinema populated by a sequence of their hyper-realistic figures (on the display screen, a purposefully blurred film performs). Working for previews from immediately (15 October) till 19 October, members embrace the artists themselves, in addition to Shona Heath, Elizabeth Diller, James Massiah, Kirsty Sedgman, James Worth and extra, with a sequence of talks, occasions and screenings unfolding within the surreal cinema house.
Register for Prada Mode right here.
Stone Island continues its help of Frieze Focus
(Picture credit score: Courtesy of Stone Island)
A part of its international Frieze partnership, Italian technical-wear model Stone Island will help this 12 months’s version of Frieze Focus, an offshoot of the truthful which supplies exhibition house to rising galleries and the artists that they signify. This 12 months, the eclectic line-up spans 35 worldwide galleries, from London’s Nicoletti, which can present works by Texas-born, London-based artist Grey Weilebinski, to establishments in Beirut, Cairo, Shanghai, Warsaw, Seoul and Athens (amongst many others).
‘This 12 months marks the third consecutive 12 months of our sponsorship of Frieze Focus, a partnership that celebrates the affect of latest artwork inside Stone Island’s international group,’ says Robert Triefus, Stone Island’s CEO. ‘We’re delighted to proceed our help of the Focus part at Frieze, championing rising gallerists and the artists they signify’
Dover Avenue Market celebrates Frieze 2025
Craig Inexperienced’s ‘Moveable Chairs’, a part of Frieze 25 at DSM
(Picture credit score: Courtesy of Craig Inexperienced)
For every version of Frieze London, Rei Kawakubo and Adrian Joffe’s Dover Avenue Market hosts a buzzy night within the Haymarket idea retailer, inviting artists and trend designers alike to arrange store. Happening on Thursday night – with additional activations taking place throughout the weekend – the eclectic line-up features a window show that includes items by Georgia O’Keefe (Kawakubo has curated the line-up), a displaying of labor by British artist Sonia Boyce, in addition to installations from Air Jordan by Assouline and Stone Island Denim Analysis. For trend followers, the occasion additionally heralds the arrival of Saint Laurent within the retailer – the Parisian home will likely be unveiling their new devoted house as a part of the festivities – and there will likely be a chance to buy a sequence of particular launches, together with a sequence of transportable ‘seats’ by Craig Inexperienced, revealed by the designer immediately on Instagram.
Rick Owens shows his furnishings at Carpenters Workshop Gallery
A Rick Owens-designed mattress, a part of a brand new exhibition at west London’s Carpenters Workshop Gallery
(Picture credit score: Courtesy of OWENSCORP)
Multi-hyphenate clothier Rick Owens has chosen Frieze week to open a brand new exhibition at west London’s Carpenters Workshop Gallery, displaying a sequence of furnishings created alongside his spouse Michèle Lamy (she additionally serves because the exhibition’s curator). Titled ‘Rust By no means Sleeps’, the varied creations – every in Owens’ signature monolithic fashion – are largely crafted from patinated steel impressed by London’s lengthy custom of Brutalist structure. We obtained a particular walkthrough from Lamy final week, with memorable highlights together with an infinite elm mattress full with antler horns, a rusted metal and crocodile leather-based day mattress, and an infinite marble urn, rendered in Owens’ moody, visually arresting fashion. ‘Taking its title from Neil Younger’s 1979 anthem – the exhibition transforms the phrase right into a manifesto for inventive endurance: it’s higher to burn out than to fade away,’ learn the lyrical press notes.
Rick Owens: Rust By no means Sleeps runs on the Carpenters Workshop London till 14 February 2026.
Phoebe Philo helps Peter Doig’s new exhibition, ‘Home of Music’
Peter Doig’s ‘Home of Music’ on the Serpentine Galleries
(Picture credit score: © Peter Doig. All Rights Reserved. Photograph: Prudence Cuming Associates)
Phoebe Philo, the previous Celine and Chloé designer who now helms an eponymous London label, serves because the principal sponsor of Peter Doig’s new exhibition – a testomony to her personal long-standing hyperlink with the artwork world. Titled ‘Home of Music’, the exhibition on the Serpentine Galleries invitations guests to ‘sit, linger, take a nap’ within the house, which sees the British artist’s work displayed amid midcentury furnishings and backdropped by a sound system that includes a bespoke soundtrack comprising over 300 information. ‘The concept of getting furnishings and chairs right here is that some folks really feel like they will linger, they might even need to have a nap,’ he advised Wallpaper*, noting that it was a uncommon alternative to see works which can be in non-public arms made public. ‘The work typically find yourself in non-public arms, and the individuals who get to see them are only a few. So, it is making all elements public.’
READ: ‘Sit, linger, take a nap’: Peter Doig welcomes guests to his Serpentine exhibition
Supply: Wallpaper
