Golden Goose’s newest ‘Ahead Retailer’ presents a imaginative and prescient for accountable retail centred on craft

by Editors Staff

Restore, remake, resell, recycle – these are the 4 pillars of Italian footwear and clothes label Golden Goose’s new ‘Ahead Retailer’ idea, which opens its second iteration this week in New York’s SoHo neighbourhood.

Following the ideas of the primary ‘Ahead Retailer’, which opened in Milan earlier in 2022, the 5,000 sq m house has the first purpose of lengthening a product’s life cycle, a lot of which is concentrated on artisanal craft (such experience is embedded within the label’s Venice roots, whereby conventional Italian craftmanship has lengthy been part of Golden Goose’s manufacturing course of). The 2 shops sit below a wider ‘Ahead Agenda’ from the model, which it calls its ‘sustainable imaginative and prescient’ for the approaching years – ‘making an attempt, evolving, and studying’.

Golden Goose ‘Ahead Retailer’ in SoHo, New York

Inside Golden Goose’s ‘Ahead Retailer’ in New York

(Picture credit score: Courtesy of Golden Goose)

As such, guests to the dual-level retailer can count on actions that fall below the varied pillars. Underneath ‘Remake’, for instance, customers will be capable to have distinctive customisation to both new or pre-owned merchandise – from distressing to embroidery and hand-written messages – whereas ‘Resell’ is imagined in a devoted house within the retailer the place individuals can promote on merchandise they now not need, ‘prepared for his or her subsequent proprietor to embark on a brand new journey with them’.

‘Restore’ shall be out there by means of Sartoria (tailoring) and Calzoleria (cobbler) companies, with ‘labs’ for customers to deliver sneakers from any model to be cleaned and refurbished – the purpose as soon as once more to ensure merchandise are in use for longer – whereas those that are completed with a product totally can recycle it within the retailer’s in-store recycling baskets, to be put again into use by the model. A made-to-measure service can also be out there for each footwear and clothes, with personalised merchandise thought of much less more likely to be discarded down the road. 

Hand stitching the word ‘Golden’ in a heart on a white shirt

Hand embroidery, a part of Golden Goose’s ‘Remake’ initiative

(Picture credit score: Courtesy of Golden Goose)

The shop itself is split into the basement – uncooked concrete flooring, iron pillars and timber cabinets – whereas the primary ground has the looks of a futuristic lab, with an interactive ‘Dream Wall’ and concrete tube that’s an homage to Golden Goose’s industrial origins. The latter ground focuses on innovation, whereas the previous displays the model’s made-in-Italy craftsmanship and the varied pillars of the ‘Ahead Agenda’.

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