Restore, remake, resell, recycle – these are the 4 pillars of Italian footwear and clothes label Golden Goose’s new ‘Ahead Retailer’ idea, which opens its second iteration this week in New York’s SoHo neighbourhood.
Following the ideas of the primary ‘Ahead Retailer’, which opened in Milan earlier in 2022, the 5,000 sq m house has the first purpose of lengthening a product’s life cycle, a lot of which is concentrated on artisanal craft (such experience is embedded within the label’s Venice roots, whereby conventional Italian craftmanship has lengthy been part of Golden Goose’s manufacturing course of). The 2 shops sit below a wider ‘Ahead Agenda’ from the model, which it calls its ‘sustainable imaginative and prescient’ for the approaching years – ‘making an attempt, evolving, and studying’.
Golden Goose ‘Ahead Retailer’ in SoHo, New York
As such, guests to the dual-level retailer can count on actions that fall below the varied pillars. Underneath ‘Remake’, for instance, customers will be capable to have distinctive customisation to both new or pre-owned merchandise – from distressing to embroidery and hand-written messages – whereas ‘Resell’ is imagined in a devoted house within the retailer the place individuals can promote on merchandise they now not need, ‘prepared for his or her subsequent proprietor to embark on a brand new journey with them’.
‘Restore’ shall be out there by means of Sartoria (tailoring) and Calzoleria (cobbler) companies, with ‘labs’ for customers to deliver sneakers from any model to be cleaned and refurbished – the purpose as soon as once more to ensure merchandise are in use for longer – whereas those that are completed with a product totally can recycle it within the retailer’s in-store recycling baskets, to be put again into use by the model. A made-to-measure service can also be out there for each footwear and clothes, with personalised merchandise thought of much less more likely to be discarded down the road.
The shop itself is split into the basement – uncooked concrete flooring, iron pillars and timber cabinets – whereas the primary ground has the looks of a futuristic lab, with an interactive ‘Dream Wall’ and concrete tube that’s an homage to Golden Goose’s industrial origins. The latter ground focuses on innovation, whereas the previous displays the model’s made-in-Italy craftsmanship and the varied pillars of the ‘Ahead Agenda’.
‘For over 20 years, Golden Goose has been dedicated to selling its handmade and artisanal custom and to supporting the individuals behind these magnificent crafts, from the artisans to the tailors, to small native artists, amongst many others,’ says Silvio Campara, Golden Goose CEO. ‘The co-action between the Golden Goose’s cobblers and the shoppers will grow to be a key component to this mission. From sustainability to duty. From co-creation to co-action.’
Golden Goose ‘Ahead Retailer’ opens 16 December 2022 at 468 Broome Avenue, New York, 10013.
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