Gucci turns its home windows into an limitless library of books, artefacts and uncommon treasures

Because the starting of his tenure as inventive director of Gucci, Sabato De Sarno has used his function to forge a multidisciplinary strategy, whereby his symbiotic imaginative and prescient for the Italian home encompasses not solely vogue, however artwork, design, literature, publishing and structure.

There was a collection of Italian design classics by the likes of Mario Bellini and Tobia Scarpa reissued in De Sarno’s oxblood ‘Ancora purple’ for Milan Design Week 2024; an art-filled flagship retailer on London’s Bond Avenue housed in a former gallery; ‘Gucci Prospettive’, an ongoing collection of books curated by figures like Paola Antonelli and Stefano Collicelli Cagol; and a Cruise present that passed off within the Herzog & de Meuron-designed tanks at Tate Fashionable (extra lately, Gucci was principal sponsor for the continued ‘Electrical Goals: Artwork and Expertise Earlier than the Web’ on the establishment).

Gucci: ‘Infinite Narratives’

Now, a brand new undertaking helmed by the designer sees De Sarno take this imaginative and prescient into Gucci shops, inaugurating an installation-like collection of home windows titled ‘Infinite Narratives’. Reflecting his broad cultural fascinations, the home windows function cabinets of books, artefacts and objets d’artwork, some organized to seem like an limitless infinity mirror, akin to a surreal and futuristic library. Interspersed are items from De Sarno’s latest collections, together with his riff on the home’s Jackie purse.

‘A imaginative and prescient that intertwines objects, concepts, and tales into infinite potentialities,’ says the home of the home windows, that are presently put in in London, Tokyo and Milan. ‘Greater than a show, it’s a journey right into a kaleidoscope of tradition, the place books, artefacts, and treasures converge throughout time, branching from previous to current to future.’

‘Infinite Narratives’ additionally encompasses a collaboration with Italian visible artist Luca Pignatelli, a former architect whose work explores ideas of civilisation, reminiscence and time by means of use of classical motifs and antiquity (his work is commonly described as a ‘theatre of reminiscence’). Right here, Pignatelli has offered 80 limited-edition artworks to be displayed, every utilizing his favoured strategies of sugar raise and collage, ‘remodeling strange supplies into objects of profound which means’.