Saint Laurent continues its enlargement in Paris – the place it not too long ago opened an enormous new flagship on Champs-Élysées – with its newest venture, Saint Laurent Babylone, a retailer totally dedicated to artwork, books and tradition.
Located at 9 Rue de Grenelle within the seventh arrondissement of Paris, the brand new cultural retailer’s identify references the ties that Yves Saint Laurent and accomplice Pierre Bergé needed to the Sèvres–Babylone neighbourhood (the pair moved to 55 Rue de Babylone in 1970).
Inside Saint Laurent Babylone
Anthony Vaccarello, Saint Laurent’s present inventive director, mentioned that he needed the house to emulate the long-lasting Saint Laurent Rive Gauche boutique, which opened in 1966 and later unfold roots to the Sèvres-Babylone neighbourhood.
Capturing Paris’ longtime hyperlinks with literature and the humanities, inside the shop the specifically curated assortment of books, prints, and tomes are laid out throughout minimal marble counter tops in tender lotions and whites, emulating the encircling Haussmannian structure.
In the meantime, the massive nightfall blue and white rug provides to the textural panorama, accompanied by a minimal picket desk to take a seat round when jotting down fleeting concepts. The partitions are stripped again, revealing off-white plastering, lending the house an industrial air.
Every merchandise chosen for the shop, from SLRD editions, publications, out-of-print musical recordings, and authentic productions, was curated totally by Vaccarello.
And, Saint Laurent Babylone is greater than a standard bookstore – over the approaching months, the shop might be reworked into an occasions house various from reside music periods to writer readings and signings, and an area to encourage those that enter.