How AWvi skincare powers the intestine microbiome for an inside-out glow

For Alexander Werz, the founding father of skincare model AWvi, taking good care of physique and thoughts has all the time been on the high of his agenda, adjoining to a profession as CEO of famend luxurious PR and brand-building company Karla Otto. Having spent 35 years on the firm nurturing inventive expertise from throughout the globe, the thought to begin a enterprise of his personal got here to Werz in the course of the COVID-19 pandemic; a time when self-care rituals turned the bedrock of lengthy days working from dwelling.

‘I’m fascinated with how dietary supplements nourish your digestion and intestine well being, which I see as your second mind. In my skincare routine, I used to be utilizing a cleanser and a cream. However I realised there was a disconnect between all of them,’ he says. Three years later in November 2023, AWvi was born: a line of science-backed merchandise connecting intestine well being with topical skincare, addressing our wellbeing from the within out.

AWvi is powered by the gut-skin axis

Werz has all the time taken this holistic method to ‘wellness’, which he says is drastically influenced by his German upbringing. He considers vitamin, sleep, motion, nature, ‘passions’ and ‘relationships’ as key parts of a well-rounded, wholesome way of life. (The title AWvi is comprised of Werz’s initials adopted by Roman numerals that characterize these six ‘pillars of wellbeing’).

‘When working within the area of wellness, you should be surrounded by consultants. It was key for AWvi to be backed by scientific rigour,’ he says, with one of many founding tenets of the model being to ‘re-establish the very important hyperlink of science to on a regular basis life’. So when product growth started, he tapped main Italian biochemist Professor Giacomo Santus – who has been researching nutraceuticals and cosmaceuticals for 3 a long time – to guide the method.

AWvi’s all-star group additionally consists of the likes of Bea von Thurn, a Susanne Kaufmann alumnus now heading up AWvi’s growth technique and sustainability ethics; House NK founder Nicky Kinnard, who’s accountable for model and product; and two ex-LVMH executives Jean-Michel Vigneau and Cyrille Callari as CEO and COO respectively.

The fruit of AWvi’s collective labour is ‘The Pores and skin Technique’, a patented four-step system comprising ‘The Pores and skin Biotic’ (an ingestible probiotic), the ‘Mild Cleanser’, ‘Energy Serum’, and ‘Energetic Cream’. Designed for use each morning and night, the tactic is appropriate for all ages and pores and skin sorts. The topical merchandise have a clear and mild perfume – ‘the odor of wholesome pores and skin’, says Werz – and work synergistically with the complement.

Every accommodates ‘biomimetic and medical-grade’ actives, similar to hyaluronic acid and ectoin, one of many skincare business’s buzziest substances. This multitasking amino acid creates a protecting barrier for microorganisms discovered on the planet’s most hostile environments (sizzling springs, deserts, salt lakes) to protect towards excessive temperatures, UV rays, and pollution. When utilized in skincare, it kinds the same ‘defend’ on the floor of the pores and skin, locking in moisture and balancing the microbiome.

In brief, the AWvi methodology addresses widespread aesthetic issues. Outcomes from continued use of its 4 key merchandise are stated to span from a rise in pores and skin elasticity and radiance to a discount of high quality traces, wrinkles and pores and skin impurities. However, because the model additionally stresses on its web site: ‘Our pores and skin doesn’t simply replicate our total well being, however performs a significant position in shaping it.’

A complete part of the AWvi web site additionally lays out its in depth dedication to environmental and social ethics. With Profit Firm standing, sustainable practices vary from utilizing mandarin and orange peel extract rather than water (to create what Werz refers to as ‘lively water’) and streamlined packaging design.

The bottles are produced from totally recyclable post-consumer supplies, their signature ‘Pompeii-red’ color courtesy of the inventive company The Sunshine Firm. ‘After years of passing by the duty-free space of varied airports two to a few occasions per week, you already know what catches your eye,’ says Werz. ‘Many [brands] go for white as a result of it appears medical. However I just like the burned crimson. It is modernist with out being minimalist.’

Werz has plans to develop AWvi, with sunscreen and hair care two classes he’s contemplating for its subsequent chapter. ‘Hair is among the first issues that may point out somebody’s well being,’ he says. However extra broadly, by seeing the outcomes of its merchandise, the founder hopes those that strive its methodology will undertake different types of taking good care of themselves.