A cultured sterling silver necklace made up of the repeated phrase ‘MUM’ sits beneath a glass field at Modemuseum Hasselt in Belgium. Taken from Phoebe Philo’s eponymous debut precisely one 12 months in the past, the item’s place in ‘M&OTHERS’ – an exhibition that explores vogue by way of the hardly ever examined viewpoint of mom figures in all their varieties – is symbolic of Philo’s affect past defining the look of the 2000s.
While she was inventive director at Chloé in 2005, Philo was the primary high-profile feminine designer to take maternity go away, skipping a season to take action. She instructed the Night Customary: ‘Having a child is a critical, critical precedence… I wish to take pleasure in having a new child and to guard my time in these treasured first few months.’ 18 years later, the closing shot of the model’s A/W 2024 present is of inventive director Chemena Kamali and her younger son in a heat embrace. The web swooned. However how a lot progress has been made?
‘M&OTHERS’ vogue exhibition at Modemuseum Hasselt, Belgium
M&OTHERS exhibition poster
(Picture credit score: Courtesy of Modemuseum Hasselt)
‘Everybody applauds Philo for taking go away however she was the lead designer. The individuals who labored along with her, the individuals who nonetheless work behind the scenes throughout the entire trade don’t all the time have that very same alternative or help. Lots of creative professions don’t embrace motherhood, households or taking time for your self. It is a story that must be instructed,’ co-curator Eve Demoen says.
Along with Karen Van Godtsenhoven, the pair unpack the problem of fashion-making and having a household. Inside vogue museology, there was surprisingly little analysis on the subject. What does exist focuses extra on objects of design that relate to labour and rearing youngsters. Michelle Millar Fisher and Amber Winick’s e book and exhibition Designing Motherhood was an necessary supply however past this, visits to the archives of Yves Saint Laurent, Sonia Rykiel and Lanvin gave the curators an opportunity to take a look at vogue historical past afresh. ‘We additionally spoke to so many individuals, designers like Meryll Rogge who discovered she was pregnant on the identical time she debuted her personal line in 2020. Ann Demeulemeester was the identical – she launched her home while carrying her son.’

(Picture credit score: Courtesy of Modemuseum Hasselt)
The present additionally paperwork the legacy of male designers influenced by their moms. Lucienne Saint Laurent launched her son – the younger Yves – to the world of vogue, theatre and cinema through the pages of shiny magazines. A paper doll that the designer made on the age of 17 utilizing cuttings of them has pleasure of place within the exhibition alongside private household pictures. The Musée Yves Saint Laurent preserves 11 dolls, greater than 400 costumes, and 100 equipment made throughout the identical interval 1953-54.
‘We see so many celebrations of motherhood and being pregnant at present on the catwalk and within the media, however it’s so fascinating to see what the evolution has been,’ Demoen says. When a unadorned, seven-month pregnant Demi Moore posed on the quilt of Self-importance Truthful for its August 1991 difficulty, some retailers stacked it within the pornography part or refused to promote it. The duvet is included within the present alongside Rhianna, radiant in her third trimester on the quilt of American Vogue‘s Could 2022 difficulty, sporting a crimson lace bodysuit.

Phoebe Philo’s ‘Mum’ necklace
(Picture credit score: Courtesy of Modemuseum Hasselt)
‘M&OTHERS’ is a well timed present and, because the title suggests, the curators are eager to develop our notions of feminine nurturing. ‘I don’t suppose you might want to be a mom, a organic mom, to get into the topic however it helps you probably have been a mentor or carer.’ The exhibition contains an set up by FOR ALL QUEENS! (FAQ!) a collective made up of folks that have discovered themselves going from church to membership to ballroom, an altar to Madeleine Vionnet – ‘the queen mom of couture’ as The New York Occasions described her in 1954 – and a glance from John Galliano’s S/S 2001 Christian Dior Haute Couture assortment which is a paean to the idealised fifties housewife.
The curators discover the reproductive capabilities of the organic feminine physique as a standard supply of veneration and misogyny in Western tradition. One part is provocatively referred to as ‘Monsters,’ highlighting how ladies’s our bodies are contested, mentioned, and reviled. ‘That’s the advantage of being in Hasselt and never in a central metropolis like Brussels, Antwerp, London or Paris,’ Demoen says. ‘We generally is a bit extra experimental. I feel many guests to the museum arrive pondering they will see an summary of maternity put on from the nineteenth century up till at present, which after all is just not what they get.’
‘M&OTHERS. Trend and Motherhood’ at Modemuseum Hasselt runs till 5 January 2025.
modemuseumhasselt.be

(Picture credit score: Courtesy of Modemuseum Hasselt)
Supply: Wallpaper