Make-up artist Isamaya Ffrench is famend for her technical prowess and singular imaginative and prescient. (Each of which she has dropped at collaborations with the likes of Vivienne Westwood, Junya Watanabe and Björk, to call however just a few).
Two years after establishing Byredo’s inaugural make-up line, Ffrench launched her namesake model Isamaya Magnificence, with unusually formulated but high-performing merchandise contained in outré packaging. Collections included the latex-inspired Industrial 2.0 and Wild Star, constructed round a kitsch rodeo-theme. Lest we overlook Isaymaya Magnificence’s edit of creamy and pigmented lipsticks, held in weighty, penis-shaped circumstances. ‘I’ve by no means had a inventive stoop! I don’t know what it looks like! I do know what determination fatigue is or burnout however the creativity by no means goes away,’ Ffrench advised Wallpaper* in 2022.
(Picture credit score: Courtesy of Isamaya Ffrench)
Since then, Ffrench has stayed true to her phrase by teaming up with the likes of Lashify, Nike and FaceGym. Isamaya Magnificence has additionally simply dropped Core Assortment, a brand new line up of important, multi-purpose merchandise devised to ‘redefine fashionable magnificence’. ‘Core Assortment represents what the way forward for magnificence means to me,’ Ffrench mentioned in an announcement launched yesterday (4 February 2024). ‘This line of skincare-infused make-up merchandise, housed in robust and timeless chrome packaging are the instruments for anyone who desires to really feel empowered within the truest model of themselves.’
Discover out precisely what they’re and learn how to use them under.
Tips on how to use Isamaya Ffrench’s Core Assortment
Color Correcting Serum
(Picture credit score: Courtesy of Isamaya Ffrench)
With six totally different shades – Lilac, Pistachio, Olive, Rust, Caramel, and Moka – the Core Assortment Color Correcting Serum is designed for all pores and skin tones, night out pigmentation and brighten up dullness. Containing elements equivalent to rosebay willowherb, which aids in refining pores, apply this product from the Core Assortment forward of concealer and basis to create a radiant base.
Isamaya Magnificence Color Correcting Serum, £40.
Sculpting Stick
(Picture credit score: Courtesy of Isamaya Ffrench)
The Sculpting Stick is a cream contour product in an equally various vary of shades. (There are 11 in whole: Ebony, Willow, Burch, Beech, Mahogany, Ash, Maple, Rosewood, Pine, Walnut, and Oak.) Designed for use all around the face to outline and improve cheeks, lips and eyes, the hydrating and blendable components is infused with ceramides to guard the skin-barrier.
Isamaya Magnificence Sclulpting Stick, £35.
Pores and skin Enhancing Duo
(Picture credit score: Courtesy of Isamaya Ffrench)
The Pores and skin Enhancing Duo is a stable blush and better in a single compact; the components melts into the pores and skin upon utility. Shades traverse Pout, Fig, Marta, Capricorn, Nectarine, Sultan, and Char. Apply the blush to the apples of the cheeks, eyes and lips and the highlighter to the highpoints of the face together with the cheek bone, forehead bone and cupid’s bow.
Isamaya Magnificence Pores and skin Enhancing Duo, £34.
Lip Balm
(Picture credit score: Courtesy of Isamaya Ffrench)
Metallic Lip Balm and Lip Balm are two separate merchandise with totally different finishes. The previous lives as much as its title with a ‘liquid foil’ impact, while the latter offers a pearlescent glaze. Layer the 2 collectively, over a lipstick, or put on them alone.
Isamaya Magnificence Metallic Lip Balmand Lip Balm, £27.
Lip Liner
(Picture credit score: Courtesy of Isamaya Ffrench)
Smudge-proof and sturdy by way of a community of fixing brokers, the Core Assortment Lip Liner is a pencil that glides onto the lips with ease. When whittled to a 2mm level utilizing the accompanying sharpener, the liner creates exact and smudge proof definition. Shades embody Flat White, Au Lait, Bourbon, Mocca, Gesha, Arabica, Liberica, Tonka, Bean, Espresso and Java.
Isamaya Magnificence Lip Liner, £24.
5 Level Carry
(Picture credit score: Courtesy of Isamaya Ffrench)
Containing caffeine and bioactives, and held in slightly tongue-in-cheek syringe-shaped tube, the 5 Level Carry is a multi-functional pores and skin illuminator in adaptable shades that can be utilized to brighten, sculpt and freshen areas of the face that want it most. (The de-puffing components significantly comes into its personal when patted and blended underneath the eyes).
Isamaya Magnificence 5 Level Carry, £35.
Liplacq
(Picture credit score: Courtesy of Isamaya Ffrench)
Isamaya Magnificence’s beloved Lip Lacq has been redesigned as a part of the Core Assortment. Plumping and moisturising, it offers a glass-like sheen to the lips, with none dreaded stickiness. Every of the brand new shades (Black Veil, Rust, Lotus, Metallic, Ultraviolet and Beetle) comprise extracts of pink pepper and ginger, stimulating blood stream for a bee-stung end. Put on over the Lip Pencil to create the phantasm of a fair fuller lip.
Isamaya Magnificence Lip Lacq, £32.
Mascara
(Picture credit score: Courtesy of Isamaya Ffrench)
The Core Assortment Mascara isn’t solely volumizing, however concurrently cares and strengthens your lashes with a peptide-rich formulation. Its out there in two colors: Tar, an inky black good for increase dramatic size and definition, and Umber, a terracotta brown that intensifies blue and inexperienced eyes.
Isamaya Magnificence Mascara, £30.
Eyeliner
(Picture credit score: Courtesy of Isamaya Ffrench)
The Core Assortment’s liquid Eyeliner has an extremely high-quality tip and smudge-resistant however non-drying components, because of the inclusion of castor oil. The methods it may be used are countless, whether or not delicately dotted it into the roots of lashes to thicken the lash line, to create a razor-sharp wing or draw intricate shapes wherever on the face or physique.
Isamaya Magnificence Eyeliner, £33.
Hyaluro Lip
(Picture credit score: Courtesy of Isamaya Ffrench)
The Hylauro Lip is a transparent and light-weight serum containing hyaluronic acid and vitamin E for intense moisturisation. It may be used alone, dabbed on prime of lipstick and liner, or to bypass the drying impact of matte merchandise when used as a part of the pores and skin prepping course of.
Isamaya Magnificence Hylauro Lip, £33.
Face Glaze
(Picture credit score: Courtesy of Isamaya Ffrench)
The Core Assortment’s Face Glaze is a translucent, gel-based balm. Use it all around the pores and skin, in sure areas of the face liable to dryness, and even to offer cheekbones with a refined dewy sheen excessive of make-up. The components is hydrating and plumping because of the inclusion of brown algae extract and phyto collagen.
Isamaya Magnificence Face Glaze, £33.
Microbial Gel
(Picture credit score: Courtesy of Isamaya Ffrench)
Prebiotics and hylauronic acid meet within the Microbial Gel, one other pores and skin prep important included within the Core Assortment. Calming, soothing and balancing, preserve it within the fridge for its extra de-puffing properties, previous to making use of make-up.
Isamaya Magnificence Microbial Gel, £35.
The Isamaya Magnificence Core Assortment is out there on-line and can arrive solely in-store at Selfridges from 25 February 2025.
Supply: Wallpaper
