Jaeger-LeCoultre marks 91 years of the Reverso with a pop-up New York café

In partnership with Jaeger-LeCoultre

With a reversible dial and clear artwork deco aesthetic, the Jaeger-LeCoultre Reverso modified the face of watchmaking upon its launch in 1931. Within the subsequent 9 a long time, the mannequin has continued to epitomise modern design in a number of chic fashions, the brand new Reverso Tribute Duoface Calendar pushing the technical boundaries even additional with a wedding of two issues.

Now, Jaeger-LeCoultre is marking the 91st anniversary of an iconic watch with a celebration of the creative spirit which conjures up it. In 2021, The Reverso 1931 Café travelled to Shanghai, Hong Kong, Paris, and Seoul, and now it arrives in New York, paying tribute to the stylish design of the watch with a monochrome, artwork deco design. Every pop-up, impressed by the architectural metropolis during which it’s situated, places its personal social and cultural spin on a particular city type.

The placing design of the Reverso 1931 Café in New York is complemented by the candy treats of Paris-based chef Nina Métayer, who brings her award-winning experience to creating pastries that nod to the Vallée de Joux, Jaeger-LeCoultre’s house. Swiss chocolate makes a candy foil for mountain berries, nuts and honey, in creations which might be items of artwork in their very own proper, nodding to an artwork deco aesthetic of their elegant kind.