Japan’s latest hospitality providing is Not A Resort

by Editors Staff
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When Shinji Hamauzu give up working for Zozo Group, certainly one of Japan’s main trend retailers, in early 2020, he informed his pals he wished to enter the resort enterprise. Everybody suggested him towards it. ‘This was in the course of Tokyo’s Covid lockdown and everybody thought I used to be loopy,’ he says. Hamauzu persevered. He wasn’t planning on ‘simply’ constructing and working yet one more resort. He wished to do issues otherwise, and to focus on this, and partly in jest, he named his new enterprise ‘Not A Resort’.

‘It was essential to suggest that we had been fully totally different out of your common resort,’ Hamauzu explains. ‘The standard path to constructing a resort is to safe funding, construct, after which begin promoting rooms by the day and hope for occupancy price.’ However as a substitute, Hamauzu supposed to deal with every ‘room’ as a timeshare, promoting it to 12 individuals, every getting 30 days’ value of use. He additionally deliberate to first discover an important location and get a widely known architect to design the property, after which promote the timeshares on-line off the again of renderings and drawings. Solely when the capital had been secured would building start.

The spacious lounge with sculptural hearth at ‘Masterpiece’

(Picture credit score: Kozo Takayama)

Japan’s Not A Resort is born

Supply: Wallpaper

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