With the speedy development of the ‘one-person’ city inhabitants, enterprise fashions and areas that reply to the wants of single persons are rising. If one of many main obstacles within the lives of as we speak’s youth is “social phobia”, then “loneliness” is the accompanying “symptom”. J&Dragon Group has designed a themed pop-up store, “Lonely Noodle Store”, which makes an attempt to appease the “lonely” folks within the metropolis at evening through the use of a bowl of noodles for a spot expertise.
Restaurant? Expertise Store? Exhibition Area?
Situated on the first ground of Shanghai TX Huaihai, the Lonely Noodle Store is just open from 8pm to 2am each evening. Because the slogan of the store reads, “Give your self a bowl of noodles to take a break from actuality.” The Lonely Noodle Store gives a time to heal the city “lonely”. The restricted working hours, a golden message, a particular expertise and a “blind field present” ready by the supervisor are all a part of a journey to heal “loneliness”. A particular working technique has given delivery to a particular house design. Compartments for one individual solely, surrounding a stage on the coronary heart of the house. Right here, a touching efficiency is offered and a bowl of “A minimum of for tonight, you received’t be alone” is served to you.
An modern expertise
The general façade of the store is interspersed with polished metallic scaffolding, as if town had been filled with order, but barely chilly. The chrome steel scaffolding installations on the entrance, along with the luminous gentle strips, type the one lighted interface on the road late at evening.
The display screen on the opposite aspect of the store tells town in regards to the emotion of “loneliness” within the evening by way of a paragraph of golden phrases that hit the center.
Earlier than coming into the store, meandering strains information the ready stream of individuals by way of the scaffolding, a small spatial constraint that evokes a psychological response and units the stage for the subsequent journey.
Getting into the primary house, the ‘lonely’ folks with their numbered playing cards are progressively guided to the corresponding numbered rooms through linear strips of sunshine within the aisles, a dimly lit journey that, between gentle and shadow, immerses the physique and thoughts within the anticipation of the subsequent journey.
The transition from the hall to the separate consuming space is offered within the type of a curved revolving door. When the door opens, the lights come on, illuminating a totally completely different house from the earlier one. The therapeutic inexperienced color makes clients extra snug and relaxed, immersing themselves within the environment of the house and having fun with a bowl of noodles for some time.
The one-person sales space appears to wrap the individual in it, with music taking part in and an emotionally evocative greeting in entrance of the display screen that immerses the physique and thoughts, adopted by a “Blind Field Present” session that culminates in an immersive expertise by way of the window of the display screen. The central stage house is a centered house. The highest is a round house that unites a number of non-public rooms. A bowl of noodles, a music and a efficiency that heals everybody who comes right here.
Throughout the two-month operation, the Lonely Noodle Store has change into one of many sizzling matters in Shanghai, attracting many younger folks by way of social media to expertise it. With the speedy modifications and improvements within the industrial house business, expertise will proceed to be emphasised. This modern case is a uncommon try, and the design will current extra potentialities below the brand new enterprise mode.
Venture Identify: Lonely Noodle Store; Venture Space: 138 Sq. Meters; Location: TX Huaihai, Xuhui; District, Shanghai; Completion Time: 2021; Design Agency: J&Dragon Group; Design Director: JASON CHAN; Chief Designer: ELLA; Inside Design: XIAO LEI, A BAO; Pictures: CreatAR;
Supply: Inside Zine
