The makers of ultra-premium cognac Louis XIII have launched The Drop – an initiative that engages a brand new technology of cognac connoisseurs and invitations them to attach with the heritage model as by no means earlier than.
The story of Louis XIII cognac
Louis XIII cognac is among the world’s most unique and prestigious spirits. It was conceived in 1874 by Paul-Émile Rémy Martin, whose imaginative and prescient was to create a really particular cognac with the eponymous home’s oldest eaux-de-vie.
He named it after France’s King Louis XIII, who was the primary monarch to recognise cognac as a class of brandy in its personal proper. Since then, generations of cellar masters have used extraordinary finesse to create an beautiful mix that’s made up of 1,200 particular person eaux-de-vie from Grande Champagne, every distilled and chosen at totally different occasions in the course of the historical past of the home.
This vital spirit has historically been offered in an ornate crystal decanter, mouth-blown by expert craftsmen and embellished with fleurs-de-lys, the design of which has remained principally unchanged for over a century.
The decanter, a murals in its personal proper, is a part of the Louis XIII iconography and its presence in any environment indicators the rarity, high quality and opulence of the model.
Louis XIII The Drop
The Drop is a very new technique to expertise Louis XIII – a miniature model of the unique cognac provided at its lowest worth level, giving extra individuals the chance to get pleasure from it.
Every miniature vessel incorporates a single centilitre of cognac, making The Drop the primary cognac designed to be drunk immediately from the bottle.
A wide range of otherwise colored tops permits you to select because the temper takes you: Loud, Glow, Daring, Easy and Vivid. The person bottles retail for £160 or chances are you’ll select to take the field set of all 5 bottles for £750.
The Drop reveals a recent, playful aspect to the heritage model, and a forward-thinking reinterpretation of luxurious codes.
This model of the Louis XIII cognac is spontaneous and accessible, and now embraced as a luxurious accent – the bottles could also be encased and carried in leather-based holsters with shoulder straps, accessible in 5 colors that co-ordinate with the bottle tops.
Louis XIII is wanting in the direction of the long run and welcoming a brand new technology of cognac connoisseurs to take possession of the timeless model in their very own distinctive model.