Lucia Pica is chatting with me over a Zoom name from the Byredo places of work in London. She’s on the town from Paris to mark the launch of her newest product vary for the model, the subsequent chapter in her position as inventive picture and make-up accomplice. A revered make-up artist, Pica, who has beforehand headed up magnificence at homes resembling Chanel, took the reins at Byredo in 2022, beginning her tenure with a line of vinyl liquid lipsticks in muted shades of nude, and a set of merchandise referred to as ‘First Feelings’ (which received a 2023 Wallpaper* Design Award for Finest Use of Color). Now, it’s matte formulations she’s turning to, in a wider spectrum of colors that pack a punch. (One is even wryly named ‘Pink Coma’.)
Lucia Pica on Byredo’s Liquid Lipstick Matte assortment
‘I’ve had the shade “Calmer” on for many of the day, which is kind of like a Nineteen Nineties, brown color. And I simply utilized “Marriage” on high, which is a wealthy burgundy. I additionally actually love “Fireplace Grace”, which is extra of a blue-toned crimson. Then there’s “Area in Between”, which is strictly what it says: an in-between color,’ says Pica, after I ask what she likes to put on herself. Matte lipsticks have a repute for being quite drying and claggy, which is one thing that Pica was eager to keep away from for the Liquid Lipstick Matte assortment. ‘For me, with regards to make-up, senses and contact are so vital, as a result of it’s one thing that turns into part of you. And I didn’t need to make a heavy, dry, powdery matte texture. So what now we have right here could be very nourishing and moisturising,’ she continues. ‘It glides on the lips very simply and the applicator implies that you are able to do a daring lip, or blur out the sides for a softer impact. It has a really robust supply of color, however the expertise of it’s so sensual. I discover it nearly compulsive the way in which you need to proceed to place it on and on and on.’
Within the days since our dialog, I actually have been making use of ‘Area in Between’ repeatedly, because it’s a really perfect each day color for me, a rose tone that leans brown quite than pink. The feel is sensorial dream; it glides on like velvet, stays creamy on the lips, but doesn’t skimp on endurance. (As well as, the formulations are vegan.) I used to be even capable of forgo lip liner, too, utilizing use the thinner tip of the doe-foot applicator to cleanly draw a form across the vermillion border and outline the cupid’s bow. Later this night, within the spirit of Valentine’s Day, I’ll be switching to ‘Fireplace Grace’, which occurs to match the gel polish I’m sporting nearly precisely.
‘With Byredo, we are likely to have this combination between primordial and complex,’ concluded Pica, simply earlier than she left the decision to organize for an intimate dinner that Byredo was internet hosting to rejoice the Matte Liquid Lipstick assortment that night. ‘And I feel, in the identical method {that a} scent has an influence of leaving a mark on somebody’s reminiscence, that lipstick does the identical,’ mentioned Pica. ‘It is also about pleasure, having enjoyable. I noticed Poor Issues lately and I believed… The matte lipsticks we’ve created listed below are merchandise that Bella Baxter would get pleasure from sporting.’
The Byredo Liquid Lipstick Matte assortment by Lucia Pica is on the market now, £40.
byredo.com
Supply: Wallpaper