At this time (14 October 2024) Chanel has introduced that Margot Robbie and Jacob Elordi are the brand new faces of Chanel No.5 with a brand new marketing campaign movie by Italian director Luca Guadagnino (Name Me By Your Identify, Challengers, Queer).
Shot in California and named See You at 5, the movie sees Robbie and Elordi caught in a ‘will they gained’t they’ romantic tryst in opposition to the backdrop of Huge Sur’s setting solar.
Margot Robbie and Jacob Elordi in Luca Guadagnino’s Chanel No.5 marketing campaign: watch the movie
Margot Robbie is the brand new face of Chanel No.5
(Picture credit score: Courtesy of Chanel)
The narrative arc of See You at 5 begins with the producer and titular star of Barbie sending a message to Elordi (who is understood for breakout roles in Emerald Fennell’s Saltburn and Sofia Coppola’s Priscilla) inviting him to meet her at 5 o’clock.
Robbie dabs a contact of Chanel No.5 onto her neck, earlier than each Australian actors bounce into their respective modes of transport – a silver sportscar and a bike – and head in the direction of one another. In the end, a mix-up within the agreed location means the rendezvous doesn’t happen, with the movie ending on an anticipatory word as Robbie takes a carefree dip within the sea. ‘Sporting fragrance can set a temper and it additionally lingers,’ she tells Wallpaper*. ‘Somebody can stroll out of the room and they’re nonetheless type of there.’
Chanel No.5: probably the most iconic fragrance on the planet
(Picture credit score: Courtesy of Chanel)
‘Sporting fragrance can set a temper and it additionally lingers. Somebody can stroll out of the room and they’re nonetheless type of there.’
Margot Robbie on Chanel No.5
Chanel No.5 was made for Coco Chanel by nostril Ernest Beaux in 1921 and is undisputedly probably the most iconic fragrance on the planet. Every marketing campaign that accompanies the perfume is taken into account a cinematic murals in its personal proper. Guadagnino joins the the likes of Baz Luhrmann, who was tapped by Karl Lagerfeld in 2004 to create No. 5 the Movie starring Nicole Kidman, adopted by The One That I Need with Gisele Bündchen ten years later.
Lagerfeld additionally labored with Luc Besson for the 1998 brief Le Loup, the place mannequin Estella Warren – dressed as Little Pink Using Hood – has an unforgettable encounter with a wolf. Ridley Scott was the director chargeable for the 1986 Chanel No.5 marketing campaign Monuments, which has been referenced in See You at 5. (Scott captured French actor Carole Bouquet road-tripping throughout the American desert in the identical crimson skirt go well with now worn by Robbie.)
Margot Robbie and Jacob Elordi behind the scents of Luca Guadagnino’s Chanel No.5 marketing campaign movie
(Picture credit score: Courtesy of Chanel)
‘[Luca Guadagnino] directed See You at 5 in 35mm, with a view to higher reveal the grain of the pores and skin, the tremors of a primary date that vibrate between a girl and the thing of her need,’ Chanel says in an announcement.
Fittingly soundtracked with Daft Punk’s Veridis Quo (the identify of the music toys with the Latin phrase quo vadis which interprets to ‘the place are you going?’), at 140 seconds in complete, See You at 5 is a ‘movie of unprecedented size’ for a Chanel No.5 marketing campaign.
Watch it in full under.
chanel.com
Supply: Wallpaper
