Immediately (9 February 2024) Miu Miu has introduced its unique worldwide partnership and licence settlement with L’Oréal Groupe for the creation, growth, and distribution of a luxurious magnificence line. This follows the launch of Prada Magnificence, in 2023, with L’Oréal. As Benedetta Petruzzo, Miu Miu’s CEO, says in an announcement: ‘We’re excited to announce this partnership with a particular and main magnificence participant equivalent to L’Oréal. This new chapter will maintain the model’s development and assist to additional untap Miu Miu’s full potential within the class.’
Miu Miu magnificence is coming in 2025
(Picture credit score: Courtesy of Miu Miu)
Having labored with Coty to carry its inaugural perfume to market in 2015 (a collaboration between Miuccia Prada and nostril Daniela Roche Andrier, merely known as Miu Miu Eau de Parfum), the scent providing from the model has remained minimal ever since.
This partnership is about to alter all that. Cyril Chapuy, president of L’Oréal Luxe added: ‘Over the previous years, now we have efficiently established a really robust partnership with Prada groups. We are actually thrilled to welcome Miu Miu and unleash collectively its excellent potential in magnificence. With its distinctive positioning, fuelled by limitless creativity and experimentation, Miu Miu will completely complement L’Oréal Luxe’s portfolio of iconic manufacturers and reinforce our worldwide management in fragrances.’
(Picture credit score: Courtesy of Miu Miu)
We’ll have to attend and see how the wonder merchandise will look and carry out, as they’re set to debut in 2025. Wallpaper* predicts that the design and formulations shall be in step with the playful spirit inherent to the codes of Miu Miu, which is sometimes called Prada’s ‘little sister’ model.
miumiu.com
Supply: Wallpaper
