The Italian Embassy in London has partnered with Istituto Marangoni on a brand new emblem and model identification for Casa Italia – the brand new headquarters that unites the Embassy of Italy, the Italian Commerce Company, and the Italian Cultural Institute.
The brand new emblem and model identification have been conceived by visible design scholar Jamilya Orak, who received a scholar design competitors, led by Istituto Marangoni London, which concerned responding to a high-profile, real-world institutional temporary.
Casa Italia’s new emblem and model identification
(Picture credit score: Courtesy of the designer and Istituto Marangoni)
Orak’s design options two keys that unite to type a bridge between Italy and the UK. The design nods to the Italian structure of Roman aqueducts and the iconography of the London Underground to create a emblem that symbolises cultural connection.
‘The emblem displays a unified imaginative and prescient for the way forward for Italian and British trade,’ learn the rules accompanying its launch. ’Its design attracts inspiration from the historical past of industrialisation, echoing the bridges that linked markets, expanded journey, and inspired the trade of data and progress. It additionally pays tribute to important improvements, from the British Underground community to the refined, artisan traditions of Italian craft. Collectively, these components create a visible identification that honours the previous whereas embracing forward-looking progress.’
Casa Italia’s new identification has been carried out all through the headquarters in addition to on stationery, enterprise playing cards and letterheads. The design is available in numerous colourways, accessible to help Casa Italia’s future actions.
(Picture credit score: Courtesy of the designer and Istituto Marangoni)
The brand new HQ , nestled within the diplomatic hub of Westminster, coupled with its new model identification, will mark Italy’s presence in London, emphasising tradition, diplomacy and commerce underneath one roof.
‘Casa Italia is the house of Italy within the UK, open to Italian residents, British mates, and everybody who loves our nation,’ says Italian ambassador Inigo Lambertini. ‘The brand new emblem captures this imaginative and prescient with readability and intelligence: the picture of two keys forming a bridge between Italy and the UK is a strong image of our enduring relationship, rooted in mutual belief, cultural trade and openness. This identification displays a contemporary Italy that values dialogue, creativity and collaboration, whereas honouring the deep connections that unite our two international locations.’
Supply: Wallpaper
