Lightness, experimentation, discount: such are the rules behind Stone Island’s ’Ghost’ line, seeing particulars stripped again and each aspect on the garment – together with the model’s signature compass badge – rendered in pure monochrome.
It makes Oscar Niemeyer’s Seventies-built Palazzo Mondadori in Milan, an unlimited modernist workplace the place monumental concrete arches emerge from the floor of a man-made lake, an apt backdrop for a brand new collection of photographs of the gathering captured by seminal British artist and photographer Nick Waplington (the marketing campaign is revealed by Wallpaper* for the primary time at the moment).
Joseph Grima photographed by Nick Waplington for Stone Island
(Picture credit score: Images by Nick Waplington, courtesy of Stone Island)
Described as a ’response’ to Stone Island Ghost’s newest assortment, the collection stars the architect Joseph Grima in what the model describes as a seamless ’analysis’ mission into members of the Stone Island neighborhood (one other latest marketing campaign, launched the identical day because the model’s first runway present in January 2024, captured the Stone Island ’famiglia’ from actor Jason Statham to musician Dave).
Grima, who’s co-founder of the structure and analysis studio House Caviar and inventive director of Design Academy Eindhoven, stated he got here to be concerned within the mission by way of Stone Island’s inventive director Ferdinando Verderi, ’an outdated pal’. ’I didn’t know Nick beforehand however I’ve at all times beloved his pictures. All of it sounded loopy and enjoyable so I jumped on board,’ Grima tells Wallpaper*.
(Picture credit score: Images by Nick Waplington, courtesy of Stone Island)
The selection of Palazzo Mondadori was his personal, ’primarily for the chance to discover it correctly, which I’d been which means to do for years’, he says of the constructing, which he describes as ‘insanely superb’. ’I principally spent the day on what felt like a sci-fi movie set, performing out the a part of some misplaced and confused interplanetary design critic who had travelled a couple of mild years to expertise the seductive architectural wonders of a close-by galaxy,’ he says.
’On the outset, I didn’t actually know something about what I’d be carrying, however on reflection, Stone Island’s Ghost assortment felt prefer it was designed to be worn in such an excessive atmosphere – Nick’s most important job was to maintain my toes on the bottom and cease me getting carried away by my fantasies of interstellar cinematic glory.’
(Picture credit score: Images by Nick Waplington, courtesy of Stone Island)
This season, the Stone Island Ghost assortment largely centres on analysis into two materials, cotton-derived Cupro Raso, which has the hand-feel of silk, and the contrasting natural cotton O-VENTILE, a material utilized by the army for its breathable and waterproof properties. Right here, it makes up variations of archetypal trench coats and subject jackets.
‘I loved the playfulness of the items – it was very liberating to be moving into such futuristic clothes,’ Grima continues. ‘My favorite was the white outfit, maybe as a result of we shot that one on the top-floor terrace, which famously is the one place in Milan from which you’ll be able to see each our planet’s moons rising,’ he provides, referring to the reflective qualities of the lake. ‘[It was] good, unforgettable stuff.’
The S/S 2024 Stone Island Ghost assortment is offered from stoneisland.com.
stoneisland.com
Supply: Wallpaper
