Nothing pitches itself into the premium realm with its new flagship Nothing Cellphone (3)

As Nothing eases into its new function as pioneer and never merely a disruptor, the corporate has additionally introduced its first true ‘flagship’ Android smartphone, the Nothing Cellphone (3). Launched in London alongside the brand new Nothing Headphone (1), Cellphone [3] takes the tech model into territory occupied by the likes of the Google Pixel 9, Samsung S25 and iPhone 17.

In accordance with Nothing’s Carl Pei, the corporate constructed Cellphone (3) ‘to point out that there’s nonetheless room for pleasure and creativity within the tech we feature on a regular basis’. An evolution of the design language developed for Telephones (1), (2), (2a) and (3a), the Cellphone (3)’s design follows an summary method derived from ‘turning the inner logic of the telephone into one thing visible.’

Describing the design as one thing that ‘brings rhythm and construction to the format,’ Pei says that Cellphone (3) is ‘an object that deserves to take a seat in your desk’, all a part of the mission to make Nothing probably the most immediately recognisable machine model in an period of identikit black mirrors.

The rear of the telephone includes a tri-column grid, primarily based on the situation of the PCBs beneath. Into this grid goes three digicam items and a brand new show, the ‘Glyph Matrix’. Developed from the association of sunshine on the rear of the unique Nothing telephones, the brand new Matrix is a secondary show with a pleasingly low tech pixellated display screen.

As Pei notes, the corporate discovered that 8/10 customers enabled the old-style Glyph interface when utilizing their gadgets, describing it as a ‘a calmer and extra expressive manner so that you can keep linked.’ The Glyph Matrix goes additional, serving as an abstracted second display screen that’s supposed to decrease display screen time while additionally including a dose of functionalism and enjoyable.

Apps that may reap the benefits of the Matrix embrace a stopwatch and pixellated selfie display screen, together with alerts, notifications and battery indicator. As nicely opening up the Glyph SDK to builders, Nothing labored with its neighborhood staff to develop two throwaway enjoyable concepts, a Magic 8 Ball and Leveler toy. There are additional playful ambient experiences resembling Spin the Bottle and Rock, Paper, Scissors. As Pei notes, ‘we imagine that enjoyable additionally deserves a spot in tech.’

The enjoyable is supplied alongside some severe horsepower. Cellphone (3) comes with a beneficiant 6.67” AMOLED display screen, protected by Corning Gorilla Glass and powered by a Snapdragon 8S gen4 processor. The essential digicam upgrades embrace a collection of 4 50MP cameras, together with a 1.3” sensor on the principle lens, together with optical picture stabilisation. The Periscope telephoto lens has a 3x optical zoom and a 60x AI-enhanced digital zoom – it may additionally double as a macro lens.