Ottessa Moshfegh has written a guide of ten quick tales for Prada starring Carey Mulligan

This previous September, Miuccia Prada and Raf Simons introduced an eclectic S/S 2025 womenswear assortment which the co-creative administrators deemed ‘a Prada for each particular person’. As such, the present – which was designed to seize ‘the unpredictability of human nature’ – comprised 49 radically totally different seems to be, a daring assemblage of parts which spanned Prada eras and rejected tidy thematics. ‘We considered every particular person as a superhero – with their very own energy, their very own story,’ stated Simons a the time. ‘That displays an concept of transformation – by means of your follow, your actions, or by means of the garments you put on.’

Heralding the gathering’s arrival in shops earlier this 12 months, Prada revealed a Steven Meisel-shot marketing campaign starring Carey Mulligan. In every of the pictures, the British actress is reworked in line with the look she wears: ‘every guise is a completely totally different particular person, inventing a mess of protagonists, totally different lives, every solely separate, unpredictable, and distinctive,’ stated the home on the time. Celebrating style as ‘a software for change’, it was conceived as a companion to the David Sims-shot A/W 2021 marketing campaign, ‘Feels Like Prada’, a diary-like stream of photos exploring what it feels wish to put on Prada (the S/S 2025 marketing campaign is titled ‘Acts Like Prada’).

Introduced in the present day, Prada has revealed the most recent layer to the S/S 2025 marketing campaign, drafting the American creator Ottessa Moshfegh to contribute ten quick tales which every think about the life behind considered one of Mulligan’s characters. Greatest recognized for her 2018 novel ‘My 12 months of Relaxation and Leisure’ – which Moshfegh is presently adapting for the display with Yorgos Lanthimos – she has additionally written the award-winning novels ‘McGlue’, ‘Eileen’ and ‘Lapvona’, alongside a set of quick tales titled ‘Homesick for One other World’. The ensuing work – which will likely be collated in a limited-edition guide – is titled ‘Ten Protagonists’.

The thought, says Prada, is to flesh out the assorted protagonists by means of ‘tales of ladies, invented by a lady’. Giving every a reputation – amongst them ‘Patricia’, ‘Fanny’ and ‘Alina’ – their imagined lives embody working as a programmer, photographer and company translator. In typical Moshfegh fashion, they mix humdrum realities with the underlying strangeness of being alive. ‘I felt like I would been born within the incorrect place on the incorrect time with the incorrect individuals,’ she stated after the discharge of ‘Eileen’. ‘I feel that was the driving curiosity for me, desirous about actual and fictional characters who may reply to that drawback.’

This isn’t Moshfegh’s first dalliance with style. Now based mostly in Pasadena, California, she is an avid collector of classic clothes (in her personal novels, clothes is commonly used as a tool) and has beforehand written a dreamlike diary which backdropped Jack McCollough and Lazaro Hernandez’s A/W 2022 assortment for Proenza Schouler. She additionally walked the runway for Maryam Nassir Zadeh at New York Trend Week in 2022.