Panerai is returning to its roots this yr with the launch of recent Radiomir collections at Watches and Wonders 2023, in a contemporary rethink of the navy watch initially offered in 1935.
‘The historical past of Panerai is an genuine journey stuffed with worth and pioneering improvements developed for efficiency in response to evolving technical wants,’ says Panerai CEO Jean-Marc Pontroué. ‘This yr’s launch of the Radiomir assortment defines the place all of it started for us. It was the invention of the radiomir substance for the Italian Navy that set in movement Panerai’s legendary story, and a Radiomir was the primary ever Panerai watch made. As we’re projecting into the long run with advances in sustainability and new supplies, it’s extra essential than ever for us to recollect our origins, leveraging our undisputable heritage.’
New Panerai Radiomir watches
Panerai Radiomir Quaranta Goldtech
(Picture credit score: Panerai)
It’s a philosophy encompassed in new fashions this yr, which pay tribute to the watch’s distinctive sandwich development, luminescent dial and conical winding screw-down crown, whereas experimenting with new supplies and designs. ‘Merging our innovation in supplies whereas staying true to the Radiomir DNA, we’re proud to say that we’ve launched many progressive parts that highlight {our capability} in reinterpreting an icon and its classic aesthetics in a up to date key to enchantment to connoisseurs,’ Pontroué provides.
‘The leather-based straps of the watches exude that unmistakable classic fashion. With the Brunito e-Metal case, each timepiece is hand-finished one after the other to create a seasoned look, rendering every watch uniquely completely different. The Radiomir Quaranta assortment is obtainable in a 40mm measurement as a substitute of the traditional Radiomir 45mm measurement to present it a extra common enchantment, whereas we’ve additionally made accessible numerous Radiomir fashions in valuable supplies.’
(Picture credit score: Panerai)
The creation of e-Metal is a acutely aware transfer by Panerai to cut back the environmental affect implicit in watchmaking. ‘For a metal watch, the metal case accounts for about 30 per cent of this affect. We labored intently with our metal provider and we got here to the conclusion that the easiest way to include the recycled content material was in the primary lever. With this, we have been capable of go from a median use of e-Metal of fifty per cent to 95 per cent. The principle problem lies in organising the gathering and high quality management of the metal scrap. We pay the utmost consideration to our metal high quality to make sure it’s compliant with our excessive requirements.’
Out there from watches-of-switzerland.co.uk (opens in new tab)
(Picture credit score: Panerai)
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