Pierpaolo Piccioli on his new imaginative and prescient for Valentino shops, primarily based on artisanal craft

by Editors Staff

Pierpaolo Piccioli’s tenure at Valentino has been outlined by flights of craft and creativeness; an astute use of color; a pursuit of magnificence which finds its roots within the Roman home’s beginnings in couture dressmaking. 

A brand new style retailer idea – titled ‘The New Maison’ – epitomises this method, which has launched in Jeddah, Madrid, Venice and Shanghai, earlier than arriving in Paris, New York and different worldwide areas within the coming yr. It has been conceived in a collaboration between Piccioli and Valentino CEO Jacopo Venturini, the imaginative and prescient of which is revealed this week. 

‘A New Maison’: Pierpaolo Piccioli and Jacopo Venturini on Valentino’s new retailer idea

A ceramic characteristic by Massimiliano Pipolo

(Picture credit score: Courtesy of Valentino)

‘[We wanted] a retailer idea that was genuine and embodied what the model is as we speak,’ Piccioli solely tells Wallpaper* of this new method to retail design. ‘A model that doesn’t change its codes and its id, however that should translate the values of couture right into a language linked to the areas, structure and design of the shop.

Supply: Wallpaper

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