Ukrainian designer Nastia Mirzoyan has designed the interiors for a Kyiv-based intercourse store and training house. Dubbed Njoy, the store is nestled within the coronary heart of the town, a number of steps from Sofia Sq., behind an unassuming facade.
The house, its creator explains, ‘is oriented in the direction of supporting open conversations about sexuality, relationships, and self-discovery.’ Importantly, an important position is performed by an in-house ebook assortment curated by the founders, including an academic dimension to the retail providing.
Njoy, Kyiv: a intercourse store and training house
(Picture credit score: Yevhenii Avramenko)
The interiors themselves are minimal, removed from the visible cacophony that usually dominates such retail areas, as Mirzoyan working in collaboration with Olena Kruglova favoured a pared-back, refined language in her design.
The store’s partitions are left naked, with furnishings following a restrained palette that’s each intriguing and unobtrusive. A soothing tone of gray on partitions and flooring is enriched by the powder-blue shelving (normally populated by the store’s eclectic providing), and a vibrant purple desk.
(Picture credit score: Yevhenii Avramenko)
Utilizing the show constructions, the designer created a central area the place the merchandise can change into the main target, with the thought of utilizing the house’s point of interest for occasions and gatherings.
‘The spatial answer relies on the need to eradicate associations with conventional retailers. The architectural language of the inside is deliberate – it avoids archetypes that may trigger rigidity or discomfort. As an alternative, it leans in the direction of a sense of playfulness, lightness, and gradual immersion,’ says Mirzoyan. ‘The house is constructed as a impartial surroundings with easy traces, but on the identical time colourful, with mild background shades on the cabinets and vibrant colours on the reception and bar areas.’
(Picture credit score: Yevhenii Avramenko)
In a mission to make the house inviting and accessible, she added design components corresponding to gentle seating by Ukrainian artist Serhii Drofa, and bespoke lighting to contribute to the interiors’ heat by darkish.
‘Total, the inside is perceived as mild and considerably playful, making a delicate ambiance of enjoyable and friendliness,’ continues Mirzoyan. ‘It is a acutely aware selection, since along with intimate training, toys are additionally bought right here, and this “playfulness” highlights this sudden facet of the house.’
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Supply: Wallpaper
