In partnership with Honor
Honor’s latest smartphone embodies the corporate’s forward-thinking method to premium expertise, a synthesis of dynamic software program design and contemporary fascinated by how high-end design ought to feel and appear. Working hand in hand with Porsche Design, the brand new PORSCHE DESIGN HONOR Magic V2 RSR takes Honor’s class-leading skinny folding display screen expertise and provides it a complicated look developed from Porsche’s acclaimed sports activities automobiles.
‘We’re at all times on the lookout for equal companions which might be an ideal match, with shared prospects,’ says Carsten Monnerjan, head of Design at Porsche Life-style Group, a subsidiary of the automobile producer Porsche and the corporate behind the model Porsche Design. Monnerjan leads a artistic workforce at Studio FA Porsche in Zell am See, Austria, based by and named after the creator of the Porsche 911. In recent times, the design studio has strengthened its collaborative work between its workplaces in Zell am See, Berlin, Los Angeles, Shanghai, and Ludwigsburg in Germany. There’s additionally an in depth synergy with the design studio led by the director of Type Porsche, Michael Mauer.
PORSCHE DESIGN HONOR Magic V2 RSR
(Picture credit score: HONOR)
For Honor, the partnership couldn’t be extra becoming. Yuan, chief designer at Honor, explains how the corporate is dedicated to openness and collaboration. ‘I believe Honor and Porsche Design share the identical imaginative and prescient to supply a variety of high-end and modern merchandise that set {industry} benchmarks,’ he says. ‘We couldn’t discover a higher accomplice than Porsche Design – we’re each unafraid to tear up the rule e book to chart our personal path for brand new and thrilling merchandise.’
As an unique design and life-style model, Porsche Design is dedicated to bringing the distinctive Porsche spirit and values to life. Whereas Honor has established itself as a key participant within the smartphone {industry} with human-centric improvements. This partnership is one other greatest observe for Honor, as a world and premium model, to convey collective improvements to shoppers world wide.
PORSCHE DESIGN HONOR Magic V2 RSR
(Picture credit score: HONOR)
‘A cellphone is within the palms of our prospects,’ says Monnerjan. ‘They’re selecting it to be a part of their person journey each day, one thing they use on a regular basis. It’s a product that mustn’t ever allow you to down, and be joyful to make use of.’ Monnerjan attracts an analogy with Porsche’s luxurious sports activities automobiles and SUVs. ‘They’re merchandise that make you proud to personal them,’ he says, ‘and we’re each pushing to seek out the newest applied sciences, supplies and person interfaces to make sure that is the case.’
PORSCHE DESIGN HONOR Magic V2 RSR
(Picture credit score: HONOR)
Honor’s journey to the premium finish of the smartphone market has been a fast one. Weighing solely 234g and measuring 9.9mm in thickness when folded, the PORSCHE DESIGN HONOR Magic V2 RSR pushes the boundaries of innovation for foldable units. The machine harnesses distinct sports activities automobile DNA, with a uniquely formed digicam lens enclosure that references the visible language of Porsche. That is translated into the bodily really feel of the machine, not simply its look. ‘It’s essential to not make the form or design too apparent,’ says Monnerjan. ‘What we’re on the lookout for is the way to emphasise key options by the DNA of our type language. We do that by the sensation you may have while you contact the cellphone and really feel the shapes and textures.’
PORSCHE DESIGN HONOR Magic V2 RSR
(Picture credit score: HONOR)
Porsche Design has an extended historical past of working within the smartphone section, in addition to a wealthy portfolio of luxurious design. ‘Our model seems to be again on greater than 15 years of success within the smartphone enterprise,’ says Monnerjan. ‘Our status and success stems from the timeless, useful, and purist design philosophy outlined by Professor Ferdinand Alexander Porsche, who not solely designed the legendary Porsche 911 but additionally created the world’s first all-black wristwatch, the Chronograph 1 from 1972.’
This heritage of meticulous simplicity is completely utilized to the PORSCHE DESIGN HONOR Magic V2 RSR. ‘Our philosophy is that each product must be unadorned, helpful, and diminished to the necessities,’ Monnerjan explains. ‘There must be nothing extreme on the product.’
PORSCHE DESIGN HONOR Magic V2 RSR
(Picture credit score: HONOR)
Porsche’s new era of excessive efficiency BEVs, led by the Taycan and the brand new Macan, spotlight one other synergy between the 2 industries. ‘The utilisation of silicon-based supplies in lithium battery anodes exhibits nice promise,’ says Yuan. Honor is main innovation in battery expertise, investing in using silicon carbon composite anodes to extend battery density and enhance their efficiency in low temperatures. ‘We’ll unveil further co-designed units that can exhibit Honor’s pioneering efforts in exploring cross-industry innovation.’
Porsche Design’s expertise extends past the bodily type of the brand new machine; Monnerjan’s workforce additionally helped form components of the person interface. ‘The rear mild of the Porsche 911 served as inspiration for the reside wallpaper, whereas the animation on the charging display screen was impressed by the Taycan, Porsche’s first absolutely electrical sportscar,’ Monnerjan says.
PORSCHE DESIGN HONOR Magic V2 RSR
(Picture credit score: HONOR)
There are different synergies between the 2 manufacturers, just like the ‘flyline’ on the rear of the cellphone that evokes the fluid traces of a 911, whereas the color is Agate Gray, a well-recognized tone typically used to emphasize the traces of Porsche’s vary. ‘The flyline design isn’t solely an iconic and timeless design, but additionally a manifestation of Porsche’s wonderful aerodynamic improvements. When this velocity line is utilized to the smartphone physique, it not solely brings a singular sense of dynamism to the cellphone but additionally conforms to the curvature of the person’s grip,’ Yuan says. The Agate Gray could also be joined by different colourways in Honor and Porsche Design collectively developed merchandise. ‘Extra inspiration will probably be drawn from Porsche’s colorways and iconic design components in our upcoming units,’ Yuan reveals.
Design sketches of the PORSCHE DESIGN HONOR Magic V2 RSR, highlighting the creation of the flyline characteristic
(Picture credit score: HONOR)
‘We imagine that our signature design language should at all times observe the great thing about the supplies used,’ says Yuan. ‘We integrated Porsche’s sculptural texture on the case, and used a cloth referred to as tremendous fibreglass, initially used as a reinforcement filler for the A-pillar in Porsche 918 Spyder. Then there’s the titanium alloy – you’ll be able to actually really feel its power and sturdiness. Above all, we’re at all times trying to create one thing iconic that stands out and is exclusive.’
The technical improvements contained inside this elegant bundle are spectacular, from the developed chassis design that makes the folded machine so skinny, to the primary ever Anti-scratch NanoCrystal Protect to guard the display screen. ‘After all, there are some components {that a} cellphone has to have, just like the cameras,’ says Monnerjan. ‘It’s the identical with automobile design; a designer is given a bundle decided by engineers, so it must be a collaboration of the 2 disciplines.’
Design sketch of the PORSCHE DESIGN HONOR Magic V2 RSR
(Picture credit score: HONOR)
The display screen itself is a foldable OLED LTPO show that helps 1.07 billion colors. Built-in dynamic dimming and a Circadian Night time Show operate guarantee it’s at all times straightforward on the eyes. PORSCHE DESIGN HONOR Magic V2 RSR options a powerful triple rear digicam system powered by the Honor Picture Engine, supporting a variety of seize modes, together with Night time, Zoom, and Time-lapse images. Moreover, the cellphone helps 4K video on entrance and rear cameras and Honor’s personal AI pushed Movement Sensing Expertise and Hover Images.
Porsche Design Honor Magic V2 RSR
PORSCHE DESIGN HONOR Magic V2 RSR
(Picture credit score: HONOR)
For Monnerjan, AI is one other artistic instrument – ‘extra keys on our piano, for those who like’ – not a supply of latest design. However, the expertise is about to have a significant influence on how we use our telephones, notably when it comes to search, interplay and images. Honor’s newly launched MagicOS 8.0 incorporates an AI that drives the intent-based person interface (IUI), deciphering language, photos, gestures and eye actions in addition to conventional inputs.
In keeping with Yuan, a forthcoming handset, one other Honor flagship smartphone, will present the partnership is just simply starting. ‘The problem is to maintain innovating,’ Monnerjan concludes.
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